Remove 2013 Remove Key Performance Indicator Remove Metrics Remove Testing
article thumbnail

Eight Silly Data Things Marketing People Believe That Get Them Fired.

Occam's Razor

[A benchmark for you: In 2013 if 30% of your time, Ms./Mr. Many used some data, but they unfortunately used silly data strategies/metrics. And silly simply because as soon as the strategy/success metric being obsessed about was mentioned, it was clear they would fail. It is a really good metric. They get you fired.

Marketing 166
article thumbnail

Digital Marketing And Analytics: Two Ladders For Magnificent Success

Occam's Razor

One that reflects the customer expectations of 2013. Or Ford (it is amazing that in 2013, for such an expensive product, it looks so… 2005). Bonus: Facebook Marketing: Best Metrics, ROI, Business Value ]. Here is what it looks like: Let's look at each step on the ladder in some detail. Look at the colors. Beat Motrin.

Marketing 165
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

YouTube Marketing And Analytics: A Primer For Magnificent Success

Occam's Razor

According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network as of mid-2013. As of March 2013, one billion, (B!), One more thing to ponder… One hundred hours of video is uploaded into YouTube every single minute, as of May 2013. I'm not a fan of compound metrics. How cool is that!

Marketing 149
article thumbnail

It's Not The Ink, It's The Think: 6 Effective Data Visualization Strategies

Occam's Razor

There is only one simple message above, and just two metrics that matter. The latter is especially important because it directly ties to what content the ads/marketing should contain, what the tone and texture should be of the landing page/app experience, and what we'll use to measure success (S, T, D, C metrics).

article thumbnail

What Is Embedded Analytics?

Jet Global

Companies like Tableau (which raised over $250 million when it had its IPO in 2013) demonstrated an unmet need in the market. As a result, end users can better view shared metrics (backed by accurate data), which ultimately drives performance. Users’ varied needs require a shift in traditional BI thinking.