CIO Business Intelligence

MAY 16, 2022

ITIL 4 contains seven guiding principles that were adopted from the most recent ITIL Practitioner Exam, which covers organizational change management, communication, and measurement and metrics. million ROI over three years, and Capital One reduced its “business critical” incidents by 92% over two years. How does ITIL reduce costs?

IT 105

IT Cost-Benefit ROI Risk 105

Occam's Razor

DECEMBER 9, 2013

Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). One that reflects the customer expectations of 2013. During this stage you should also invest a lot in Search Engine Optimization. Business results suffer. Beat Motrin.

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165

Occam's Razor

DECEMBER 3, 2012

We like to believe that all there is to digital marketing is to do some search engine optimization, send out an email blast every once in a while, get our agency to create a flash-heavy "brand experience" website, or slap together a mobile app in the corporate-approved shade of eggshell white. So what do you have?

Marketing 147

Marketing Advertising Strategy Optimization 147

Occam's Razor

MARCH 10, 2015

You can't really take your offline data about me (family person, xx age, loves to buy from your catalog) and optimize my online experience. Overtime, in this case, the blue should grow allowing you to understand customer behavior more optimally. You can now do both. There is a lot more. So, how does this work?

Strategy 151

Strategy Analytics Measurement Business Analysis 151

Occam's Razor

APRIL 29, 2013

[A benchmark for you: In 2013 if 30% of your time, Ms./Mr. Many used some data, but they unfortunately used silly data strategies/metrics. And silly simply because as soon as the strategy/success metric being obsessed about was mentioned, it was clear they would fail. It is a really good metric. They get you fired.

Marketing 166

Marketing Metrics Advertising Measurement 166

Jet Global

MAY 1, 2023

Companies like Tableau (which raised over $250 million when it had its IPO in 2013) demonstrated an unmet need in the market. As a result, end users can better view shared metrics (backed by accurate data), which ultimately drives performance. Return on Investment Now we bring it all together to calculate the ROI on embedded analytics.

Analytics 52

Analytics Cost-Benefit Visualization Dashboards 52