Occam's Razor

SEPTEMBER 24, 2012

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. So to imply the ROI in Step 4 is sub-optimal. Gets more Likes. It was huge.

Advertising 165

Advertising ROI Metrics Marketing 165

Smarten

AUGUST 31, 2022

Increase the ROI and TCO of Tally ERP with Integrated Tally Mobile Analytics! If you are considering, or have already purchased software, you probably faced the questions from your management team about return on investment (ROI) and total cost of ownership (TCO). On the surface, the calculations for TCO and ROI may seem simple.

ROI 52

ROI Analytics Software Finance 52

Smart Data Collective

DECEMBER 15, 2021

Whether marketers intend to reach new customers or persuade the existing ones, here are ways analytics is boosting returns on investment (ROI): 1. Focused and targeted campaigns boost sales by engaging optimally with the audience. By optimizing your marketing campaigns, analytics helps you identify risks and quickly patch them.

ROI 118

ROI Marketing Data Analytics Analytics 118

CIO Business Intelligence

JANUARY 10, 2024

Optimizing cloud investments requires close collaboration with the rest of the business to understand current and future needs, building effective FinOps teams, partnering with providers, and ongoing monitoring of key performance metrics. We need hard metrics because we’re running 800 instances of cloud computers.

Cost-Benefit 118

Cost-Benefit Measurement Optimization Metrics 118

datapine

APRIL 13, 2021

As with any other business out there, agencies manage big amounts of data in the form of surveys, social media metrics, website performance, or any other information related to their client’s goals. Apart from using their data to support decision-making, agencies also use metrics as the main language in which they speak to their clients.

Dashboards 256

Dashboards Reporting Analytics Cost-Benefit 256

CIO Business Intelligence

NOVEMBER 20, 2023

Well-known metrics, such as deployment frequency, are useful when it comes to tracking teams but not individuals. The developer productivity metrics that matter most The reason we believe this is that we are working with 20 tech, finance, and pharmaceutical companies that are doing it. ROI and Metrics, Software Development

Measurement 124

Measurement Metrics Software Testing 124

datapine

APRIL 12, 2023

Here we explore the meaning and value of incremental sales in the world of business, as well as the additional KPI examples and metrics you should track to ensure ongoing success. To ensure you yield the results you desire, first establish your goals, then decide on the metrics that you will need to track to measure your performance.

Sales 176

Sales KPI Metrics Cost-Benefit 176

CIO Business Intelligence

JUNE 9, 2023

Without it, businesses incur steep costs, but the downside, or costs, are often unclear because calculating data management’s return on investment (ROI), or upside, is a murky exercise. For many organizations, the real challenge is quantifying the ROI benefits of data management in terms of dollars and cents.

Strategy 112

Strategy Management Key Performance Indicator ROI 112

CIO Business Intelligence

MARCH 25, 2024

Back then, applications were predominantly monolithic, three-tier structures, most infrastructure was housed on-premises, and the concept of virtualization—or the elastic metrics that come with today’s cloud and Kubernetes environments—was nonexistent. In its original form, APM was conceived over 30 years ago for a much simpler time.

ROI 83

ROI Consulting Metrics Interactive 83

CIO Business Intelligence

OCTOBER 30, 2023

Through VSM, they optimized resource utilization and reduced waste. We have more visibility into metrics that matter in terms of how we work and use our people,” revealed Chelsey Marr, senior director of the Tyson Technology Program Management Office. What you see is maximizing the ROI.”

Management 143

Management Digital Transformation Cost-Benefit ROI 143

datapine

JUNE 7, 2022

From political issues to sports statistics and the recent report you received on the ROI of your company blog, the internet as well as informational reports are flooded with examples of misleading data visualization. But, by knowing what to look for, you can avoid connecting with metrics that will lead your organization down the wrong path.

Visualization 267

Visualization Metrics Statistics Dashboards 267

Smart Data Collective

NOVEMBER 5, 2023

Metrics such as click-through rates, conversion rates, ROI, and customer acquisition costs gives brands some insight on how their marketing campaigns went and what could be improved. Budget Allocation and ROI Effective budget allocation is critical to any business, especially in digital marketing.

Marketing 107

Marketing Analytics ROI Data-driven 107

datapine

JULY 26, 2022

Enter small business dashboards and metrics. What Are Small Business Metrics? Small business metrics are performance measurements that provide insights into the progress of different activities and company goals. To get you started on the topic, you can take a look at our post on KPIs vs metrics. Marketing ROI.

Dashboards 151

Dashboards KPI Metrics Sales 151

Smart Data Collective

JUNE 30, 2022

Instagram has a sophisticated data analytics platform that makes it easier for advertisers to optimize their strategies for the highest possible ROI. You can use this information to optimize future Stories for the highest possible ROI. Big Data is Essential for Optimizing Instagram Stories Strategies.

Data-driven 111

Data-driven Marketing Strategy Big Data 111

Smarten

DECEMBER 8, 2023

Here are a couple of white papers to get you started: ‘ A Roadmap To ROI And User Adoption Of Augmented Analytics And BI Tools ,’ and ‘ Integrate Augmented Analytics And Digital Transformation To Achieve Continuous Business Improvement.’ Optimizing Resources – Every business is short-handed.

Digital Transformation 70

Digital Transformation ROI Forecasting Optimization 70

Smart Data Collective

MAY 28, 2022

Fortunately, companies can use big data to optimize their business models. This is a stunning ROI. One of the most important ways for brands to improve their profitability with data analytics is through conversion rate optimization. You can procure data from analytics tools to optimize your landing pages to maximize conversions.

Data Analytics 108

Data Analytics Analytics Data mining ROI 108

CIO Business Intelligence

OCTOBER 7, 2022

Every organization pursuing digital transformation needs to optimize IT from edge to cloud to move faster and speed time to innovation. And how do we demonstrate ROI in order to proceed? Optimize workloads across public and private clouds. But the devil’s in the details. Where should we modernize — on-premises or in the cloud?

Data-driven 94

Data-driven IT Digital Transformation ROI 94

Smart Data Collective

NOVEMBER 26, 2021

Data analytics make up the relevant key performance indicators ( KPIs ) or metrics necessary for a business to create various sales and marketing strategies. Consequently, you can make smarter decisions and hit your metrics and overall business goals. Data analytics refers to the systematic computational analysis of statistics or data.

Marketing 112

Marketing Data Analytics Key Performance Indicator Analytics 112

datapine

FEBRUARY 14, 2021

That’s why it’s critical to monitor and optimize relevant supply chain metrics. Finally, we will show how to combine those metrics with the help of modern KPI software and create professional supply chain dashboards. Your Chance: Want to visualize & track supply chain metrics with ease?

Metrics 260

Metrics KPI Dashboards Sales 260

datapine

JULY 6, 2022

1) What Are Productivity Metrics? 3) Productivity Metrics Examples. 4) The Value Of Workforce Productivity Metrics. What Are Productivity Metrics? Productivity metrics are measurements used by businesses to evaluate the performance of employees on various activities related to their general company goals.

Measurement 243

Measurement Metrics KPI Sales 243

Smart Data Collective

MARCH 5, 2021

Email has an even better ROI if you combine it with AI-driven automation techniques and leverage data analytics effectively. For every dollar invested, email marketing generates an ROI of $51. You can use data analytics to split-test different subject lines and email copy, so that you can get the best possible engagement metrics.

Marketing 144

Marketing Data Analytics Analytics ROI 144

Smart Data Collective

DECEMBER 17, 2021

These insights optimized his marketing efforts for better ROI and conversion rates. The data collection process is an ongoing process that starts with setting goals, defining success metrics , identifying what data needs to be collected, and how it will be gathered. What works for one person might not work for another.

Marketing Analytics 96

Marketing Analytics Marketing Data-driven Analytics 96

IBM Big Data Hub

NOVEMBER 29, 2023

In 2023, the IBM® Institute for Business Value (IBV) surveyed 2,500 global executives and found that best-in-class companies are reaping a 13% ROI from their AI projects—more than twice the average ROI of 5.9%.

Unstructured Data 90

Unstructured Data Data-driven ROI Machine Learning 90

O'Reilly on Data

MARCH 31, 2020

At measurement-obsessed companies, every part of their product experience is quantified and adjusted to optimize user experience. Even with good training data and a clear objective metric, it can be difficult to reach accuracy levels sufficient to satisfy end users or upper management. What delivers the greatest ROI?

Management 332

Management Machine Learning Experimentation Metrics 332

Smart Data Collective

OCTOBER 5, 2021

More companies are using analytics to expand the reach of their PPC campaigns and improve their ROI. With multiple layers of the campaign to work through and various targeting metrics to consider, it’s easy to get it wrong and waste your budget. This information can then be used to optimize your campaigns to drive greater success.

Analytics 121

Analytics Marketing ROI Testing 121

datapine

JANUARY 28, 2020

Return on Investment (ROI). For those responsible for their business’s ongoing sales conversions, optimization, and strategy, this particular dashboard boasts a wealth of insights into acquisition costs, management metrics, target revenue, and more in one neat and tidy place. Primary KPIs: Cost per Acquisition (CPA).

Dashboards 199

Dashboards KPI Cost-Benefit Metrics 199

CIO Business Intelligence

JUNE 21, 2023

Identify specific areas where technology can enable growth, such as customer and employee experience, optimized operations, supply chain optimization, and data-driven decision-making. Quantify the value: Use data and metrics to demonstrate the potential return on investment (ROI) of IT initiatives.

Modeling 105

Modeling Cost-Benefit Digital Transformation ROI 105

IBM Big Data Hub

SEPTEMBER 6, 2023

Audience segmentation: AI helps businesses intelligently and efficiently divide up their customers by various traits, interests and behaviors, leading to enhanced targeting and more effective marketing campaigns that result in stronger customer engagement and improved ROI.

Marketing 83

Marketing Technology Advertising ROI 83

Smart Data Collective

MAY 18, 2022

A high-quality testing platform easily integrates with all the data analytics and optimization solutions that QA teams use in their work and simplifies testing process, collects all reporting and analytics in one place, can significantly improve team productivity, and speeds up the release. Zebrunner Testing Platform as the optimal solution.

Testing 109

Testing Data Analytics Analytics Big Data 109

Smart Data Collective

APRIL 21, 2022

One of the most important benefits of data analytics pertains to optimizing websites for a good user experience. User experience optimization (UX) is becoming more important than ever. One study found that the ROI of UX strategies is 9,900%. Data analytics can help with the UX process.

Data Analytics 118

Data Analytics Analytics Big Data Machine Learning 118

Smart Data Collective

SEPTEMBER 30, 2021

In the digital era, however, data analytics has made it much easier to figure out what strategies perform optimally. This article will discuss everything you need to know about Instagram stories for business and how to use analytics to maximize your ROI: What are Instagram Stories for business?

Analytics 103

Analytics Marketing Sales Analytics Technologies 103

Smart Data Collective

JULY 31, 2019

Link building is one of the best online marketing strategies in use today, thanks to its synergy with other marketing strategies and its incredibly high return on investment (ROI). Secondary performance metrics. Overall ROI. First, some links are better than others, and it’s not always obvious which ones are which.

ROI 80

ROI Measurement Metrics Publishing 80

Smart Data Collective

APRIL 5, 2021

Upon analysis, these user data can be transformed into valuable metrics that can be used to understand and also influence human behavior. The analysis provides metrics on overall site visits, consumer segments, bounce rate, page views, and retention time. Using Big Data for Web Development.

Big Data 107

Big Data IT Data-driven Sales 107

datapine

JULY 3, 2019

Here, we’ll examine 18 essential KPIs for social media, explore the dynamics and demonstrate the importance of social metrics in the modern business age with the help of a KPI software , and, finally, wrapping up with tips on how to set KPIs and make the most of your social platforms. Let’s get going. What Are Social Media KPIs?

Metrics 219

Metrics KPI Strategy ROI 219

CIO Business Intelligence

APRIL 26, 2022

Ever increasing advances in technology and continuous process optimization techniques have helped ensure that the global supply chain runs efficiently, turning raw materials into products that make their way to physical stores and ecommerce warehouses. How can we positively impact the employee or “people” experience?

Manufacturing 94

Manufacturing Optimization Metrics Deep Learning 94

datapine

NOVEMBER 5, 2019

By harnessing the insights, information, and metrics that are most valuable to key aspects of your business and understanding how to take meaningful actions from your data, you will ensure your business remains robust, resilient, and competitive. The Link Between Data And Business Performance. Primary KPIs: Click-Through-Rate (CTR).

Dashboards 220

Dashboards Cost-Benefit Sales Metrics 220

Smart Data Collective

JUNE 14, 2022

Use Data Analytics to Optimize Your Social Media Strategy. While social media marketing can be very beneficial, it won’t have a good ROI if you aren’t making informed decisions when creating content and optimizing your profiles. Check Your Metrics.

Big Data 106

Big Data Data mining Metrics Sales 106