Occam's Razor

OCTOBER 14, 2014

See step four in the process for creating your Digital Marketing and Measurement Model.]. Any big changes in your marketing/customer acquisition strategy over the last time period (more money doing Search, less money in Email, elimination Facebook as it does not work, etc., None of the four other methods are advisable.

Key Performance Indicator 133

Key Performance Indicator Metrics Reporting Marketing 133

bridgei2i

SEPTEMBER 1, 2020

A deep dive of this would include all marketing activities that support such digital transactions, including people, processes, and technologies associated with analytics, promotion, pricing, customer acquisition and retention, and customer experience at all touchpoints throughout the customer buying journey. These are: Watchtower.

Sales 52

Sales Metrics Optimization Enterprise 52

AWS Big Data

AUGUST 7, 2023

Tens of thousands of customers use Amazon Redshift to process exabytes of data every day to power their analytics workloads. Many businesses use different software tools to analyze historical data and past patterns to forecast future demand and trends to make more accurate financial, marketing, and operational decisions.

Forecasting 86

Forecasting Data Warehouse Machine Learning Modeling 86

IBM Big Data Hub

AUGUST 7, 2023

Despite advancements in the pharmaceutical industry and biomedical research, delivering drugs to market is still a complex process with tremendous opportunity for improvement. 2014 Bentley C, Cressman S, van der Hoek K, Arts K, Dancey J, Peacock S. Department of Health and Human Services.

Optimization 55

Optimization Forecasting Data-driven Strategy 55

Occam's Razor

SEPTEMBER 15, 2014

In blue is how much time we spent in 2010 and in blue the time spent in 2014. was the dramatic shift between 2010 to 2014 to mobile content consumption. If you look at the mobile marketing strategies, you will see they don't reflect this shift to mobile. Surely you are not surprised that digital finally beats TV.

Metrics 141

Metrics Reporting Analytics Marketing 141

Sisense

FEBRUARY 24, 2021

To help provide guidance for what role a chief data officer should play at a particular organization, Yang Lee and a research team introduced their cubic framework for the chief data officer in their seminal 2014 paper for MIS Quarterly Executive. Data space dimension: Traditional data vs. big data.

Data Warehouse 69

Data Warehouse Big Data Metrics Visualization 69

Sisense

JUNE 9, 2021

Like every other business, football has experienced rapid technological advances that generate and capture data from training and match play. And also like their counterparts in the business world, coaches are relying on metrics to guide their decision-making. Gleaning actionable intelligence from disparate data sources.

Analytics 98

Analytics Data-driven Internet of Things Measurement 98