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3 Data Mining Tips for Companies Trying to Understand their Customers

Smart Data Collective

Modern businesses that neglect to invest in big data are at a tremendous disadvantage in an evolving global economy. Smart companies realize that data mining serves many important purposes that cannot be overlooked. One of the most important benefits of data mining is gaining knowledge about customers.

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Text Analytics – Understanding the Voice of Consumers

BizAcuity

Text analytics helps to draw the insights from the unstructured data. . In 2014, the Trip Barometer survey, which was conducted by TripAdvisor , suggested that online reviews influenced about 95% of the travelers in the United States. Decoding online reviews through analytics.

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Text Analytics – Understanding the Voice of Consumers

BizAcuity

Text analytics helps to draw the insights from the unstructured data. In 2014, the Trip Barometer survey, which was conducted by TripAdvisor , suggested that online reviews influenced about 95% of the travelers in the United States. DECODING ONLINE REVIEWS THROUGH ANALYTICS.