datapine

JUNE 7, 2022

But, by knowing what to look for, you can avoid connecting with metrics that will lead your organization down the wrong path. In the above example from the 2015 Congressional Hearing based on Planned Parenthood, we can see clear-cut results showing a rise in abortions and a drop in cancer-related health services.

Visualization 267

Visualization Metrics Statistics Dashboards 267

Occam's Razor

MARCH 25, 2014

In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. In this post I want to share that one-page list of the best metrics for digital content, marketing and business success with you. Best Digital Metrics: Own Existences/Strategies. It would not surprise me.

Metrics 155

Metrics Marketing Strategy Key Performance Indicator 155

The Unofficial Google Data Science Blog

OCTOBER 7, 2015

Nevertheless, A/B testing has challenges and blind spots, such as: the difficulty of identifying suitable metrics that give "works well" a measurable meaning. For example in ads, experiments using cookies (users) as experimental units are not suited to capture the impact of a treatment on advertisers or publishers nor their reaction to it.

Modeling 61

Modeling Experimentation Knowledge Discovery Testing 61

Occam's Razor

SEPTEMBER 4, 2012

They are slow to grasp new opportunities to rethink customer relationships, to revolutionize products and services, marketing, advertising, acquisition, and to deliver delight and make people happy. That is what all marketing in 2015 will look like. They are still stuck, for the most part, in 1980s thinking. Back to your business.

Marketing 144

Marketing Data mining Measurement Strategy 144

Occam's Razor

SEPTEMBER 15, 2014

A majority of YouTube consumption is on mobile, yet if there is an advertising or content strategy inside a company for YouTube it rarely accommodates for this reality. Mobile content consumption, behavior along key metrics (time, bounces etc.) If you have ecommerce you will see key metrics related to money making. Many reasons.

Metrics 141

Metrics Reporting Analytics Marketing 141

Occam's Razor

JANUARY 31, 2017

There is only one simple message above, and just two metrics that matter. The latter is especially important because it directly ties to what content the ads/marketing should contain, what the tone and texture should be of the landing page/app experience, and what we'll use to measure success (S, T, D, C metrics).

Visualization 148

Visualization IT Strategy Key Performance Indicator 148

Occam's Razor

DECEMBER 3, 2012

It is not just what you do to attract traffic (what most people think of as marketing and advertising), but also what types of experiences you create (something people rarely think is marketing) and how good you are at delivering for where you should be in 2013 rather than 2009 (only the rarest of marketers think with this lens on).

Marketing 147

Marketing Advertising Strategy Optimization 147