Occam's Razor

MARCH 30, 2017

It’s implications are far and wide, even in the narrow scope that I live in (marketing, analytics, influence). Yes, a silo but so much better than 2015. Most humans employed by companies were unable to access data – not intelligent enough or trained enough or simply time pressures. They send out reports and dashboards.

Marketing Analytics 166

Marketing Analytics Marketing Analytics Deep Learning 166

datapine

MAY 9, 2019

“Without big data, you are blind and deaf and in the middle of a freeway.” – Geoffrey Moore, management consultant, and author. In a world dominated by data, it’s more important than ever for businesses to understand how to extract every drop of value from the raft of digital insights available at their fingertips.

Business Intelligence 270

Business Intelligence Dashboards Data Warehouse Sales 270

Occam's Razor

AUGUST 28, 2017

I’ve covered AI earlier: Artificial Intelligence: Implications On Marketing, Analytics, And You. From the ability to speed up discovery of new medicines to the unbelievable speed with which Machine Learning techniques are becoming particularly adept at diagnosis (think blood reports, X-rays, cancers etc.). An example I love.

Deep Learning 139

Deep Learning Machine Learning Marketing Strategy 139

Occam's Razor

JULY 13, 2017

Ex: Six Visual Solutions To Complex Digital Marketing/Analytics Challenges. It is really easy to explore the data. Good reporting. As an analyst, as a Big Data person, as a Data Scientist, pouring the right data on humanity is only marginally effective. Ok, strictly speaking Euler.

Visualization 124

Visualization Strategy Interactive Statistics 124

Occam's Razor

OCTOBER 12, 2017

The first two are from editions of my newsletter, The Marketing – Analytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!). Check the requirements listed in any digital analytics job and you'll notice a long laundry list looking for analytics experience. Science or Fiction?

Marketing 136

Marketing Analytics Machine Learning Strategy 136