Smart Data Collective

JANUARY 26, 2022

Law firms are expected to spend over $9 billion on legal analytics technology by 2028. But what is legal analytics? Last year, we published an article on the ways that big law and big data are intersecting. We have had time to observe some major developments of legal analytics over the last year.

Data Analytics 72

Data Analytics Analytics Predictive Analytics Insurance 72

Smart Data Collective

MARCH 28, 2022

Modern businesses that neglect to invest in big data are at a tremendous disadvantage in an evolving global economy. Smart companies realize that data mining serves many important purposes that cannot be overlooked. There are a lot of different primary market research resources that you can use to find this information.

Data mining 97

Data mining Customer Analytics Marketing Advertising 97

AWS Big Data

JUNE 27, 2023

Modernized analytics and reporting At iostudio, we faced the challenge of modernizing our government client’s static recruitment marketing analytics solution. In this post, we discuss how we built a solution using QuickSight that delivers real-time visibility of key metrics to public sector recruiters.

Metrics 98

Metrics Dashboards Interactive Visualization 98

datapine

MAY 9, 2019

“Without big data, you are blind and deaf and in the middle of a freeway.” – Geoffrey Moore, management consultant, and author. In a world dominated by data, it’s more important than ever for businesses to understand how to extract every drop of value from the raft of digital insights available at their fingertips.

Business Intelligence 270

Business Intelligence Dashboards Data Warehouse Sales 270

Smart Data Collective

OCTOBER 5, 2021

Analytics technology has been invaluable to modern marketing. The market for web analytics is projected to be worth $9.11 The utilization of analytics and big data in the marketing industry has played a massive role in this robust growth. This is why analytics is so important in PPC marketing.

Analytics 119

Analytics Marketing ROI Testing 119

Jen Stirrup

SEPTEMBER 19, 2019

Analytics with Python – When you really have difficult data to crunch, Python is your secret Power tool. Business Analytics with Big Data – let’s look at Big Data sources and how we can do Big Data Analytics with tools in Microsoft’s Data Platform.

Business Analytics 40

Business Analytics Analytics Statistics Dashboards 40

Smart Data Collective

MAY 19, 2022

Big data technology is incredibly important in many aspects of modern business. The sales profession is one of the areas most affected by data. billion on marketing analytics in 2020 alone. There are many ways that big data is helping companies improve sales. Big Data Helps Automate Sales Processes.

Sales 133

Sales Big Data Cost-Benefit Marketing 133

IBM Big Data Hub

MAY 16, 2023

What are managed marketing services (MMS)? Managed marketing services are the outsourcing of marketing business processes, such as campaign planning and execution, content management and enhancement, marketing analytics and other marketing support (SEO, social listening and loyalty).

Marketing 69

Marketing Management Optimization Cost-Benefit 69

Smart Data Collective

JANUARY 2, 2023

Data analytics technology is becoming more important for marketing than ever before. Companies are projected to spend over $27 billion on marketing analytics by 2031. One of the many ways that marketers are leveraging data analytics is SEO. SEO report is a guide on how to improve your website.

Data Analytics 123

Data Analytics Analytics Data-driven Marketing 123

Smart Data Collective

JULY 24, 2023

Analytics technology has been a huge gamechanger for the sports industry. Fortune Business Insights reports that the sports industry spent $2.98 billion on analytics last year. Nabil M Abbas of Towards Data Science talked about one of the most interesting ways that data analytics is changing the NBA.

Analytics Technologies 79

Analytics Technologies Marketing Technology Analytics 79

Occam's Razor

MAY 27, 2015

(even if you've never visited the site) has access to tons of intent signals from you right now, tons of third-party cookies that litter your browser right now, and immense Big Data and algorithms. A data-first strategy is defined as data before everything else. Does Yahoo! A little bit, yes. < /A > ].

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Smart Data Collective

OCTOBER 2, 2019

According to a recent Adobe report , marketers have identified data-driven marketing as the most important business opportunity for 2019. That clearly indicates the importance that marketers give to data and why you should too. Email Marketing Analytics.

Data-driven 89

Data-driven Marketing Testing Optimization 89

Occam's Razor

AUGUST 28, 2017

I’ve covered AI earlier: Artificial Intelligence: Implications On Marketing, Analytics, And You. From the ability to speed up discovery of new medicines to the unbelievable speed with which Machine Learning techniques are becoming particularly adept at diagnosis (think blood reports, X-rays, cancers etc.). An example I love.

Deep Learning 139

Deep Learning Machine Learning Marketing Strategy 139

Smart Data Collective

AUGUST 31, 2021

Big data has led to some remarkable changes in the field of marketing. It has been especially impactful in regards to online content marketing. Many marketers have used AI and data analytics to make more informed insights into a variety of campaigns. As is said in the marketing world: content is king.

Data-driven 122

Data-driven Marketing Big Data Advertising 122

datapine

DECEMBER 4, 2019

These systems can already speak, write, read and learn; hence, this is one of the big data buzzwords that will continue to disrupt industries in 2020 as well. Mobile Analytics. Before the self-service approach in BI, companies needed to hire an IT or data science team to perform complex analysis and export data reports.

Business Intelligence 212

Business Intelligence Prescriptive Analytics Analytics Predictive Analytics 212

Andrew White

JANUARY 11, 2021

What is unique about the D&A Leadership Vision is that it crossed over into business since for many organizations, the CDO reports into the CEO or COO (as examples). The fill report is here: Leadership Vision for 2021: Data and Analytics. CAO, and even where the CAO reports into a different organization.

Data Analytics 52

Data Analytics Analytics Data-driven Finance 52

Occam's Razor

JULY 13, 2017

Ex: Six Visual Solutions To Complex Digital Marketing/Analytics Challenges. It is really easy to explore the data. Good reporting. As an analyst, as a Big Data person, as a Data Scientist, pouring the right data on humanity is only marginally effective. Ok, strictly speaking Euler.

Visualization 124

Visualization Strategy Interactive Statistics 124

Occam's Razor

OCTOBER 12, 2017

The first two are from editions of my newsletter, The Marketing – Analytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!). Check the requirements listed in any digital analytics job and you'll notice a long laundry list looking for analytics experience. Back to the whiteboard.

Marketing 136

Marketing Analytics Machine Learning Strategy 136