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Towards optimal experimentation in online systems

The Unofficial Google Data Science Blog

Experiments, Parameters and Models At Youtube, the relationships between system parameters and metrics often seem simple — straight-line models sometimes fit our data well. To find optimal values of two parameters experimentally, the obvious strategy would be to experiment with and update them in separate, sequential stages.

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HPE Looks to Edge-to-Cloud Strategy for Growth in 2018/2019

Hurwitz & Associates

Edge solutions keep large and growing data sets close to where the data is generated, and faster networks facilitate data transfer from edge systems to the cloud. HPE CEO Antonio Neri put it this way in his keynote at the annual HPE Discover conference: ‘We are edge-centric, cloud-enabled and data-driven.”.

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The 2015 Digital Marketing Rule Book. Change or Perish.

Occam's Razor

Now here's another surprise: These rules/insights/mind shifts are not about data! Here's important context (before we get into the rules for revolutionaries)… The Fundamental Web Analytics Problem Is Not Data! Most companies are astonishingly blasé about data and possibilities of measurement.

Marketing 140
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To Balance or Not to Balance?

The Unofficial Google Data Science Blog

By IVAN DIAZ & JOSEPH KELLY Determining the causal effects of an action—which we call treatment—on an outcome of interest is at the heart of many data analysis efforts. In an ideal world, experimentation through randomization of the treatment assignment allows the identification and consistent estimation of causal effects.

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Themes and Conferences per Pacoid, Episode 6

Domino Data Lab

In Paco Nathan ‘s latest column, he explores the role of curiosity in data science work as well as Rev 2 , an upcoming summit for data science leaders. Welcome back to our monthly series about data science. and dig into details about where science meets rhetoric in data science. Introduction.

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Themes and Conferences per Pacoid, Episode 11

Domino Data Lab

Paco Nathan ‘s latest article covers program synthesis, AutoPandas, model-driven data queries, and more. In other words, using metadata about data science work to generate code. In this case, code gets generated for data preparation, where so much of the “time and labor” in data science work is concentrated.

Metadata 105
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Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

Occam's Razor

In this post we will look mobile sites first, both data collection and analysis, and then mobile applications. Media-Mix Modeling/Experimentation. When you analyze the data in Google Analytics (or Adobe or WebTrends or Webtrekk), this data will be in your Campaigns folder waiting for you to some pretty magnificent analysis.

Metrics 141