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Today’s best CIOs are strategy wranglers

CIO Business Intelligence

Twenty-plus years in, CIOs have discovered that, when it comes to IT, everything is going to need a strategy. As CIO, you need a data strategy. You need a cloud strategy. You need a security strategy. Just this past year another strategy must-have arrived to upend nearly every organization.

Strategy 117
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The history of ESG: A journey towards sustainable investing

IBM Big Data Hub

It refers to a set of metrics used to measure an organization’s environmental and social impact and has become increasingly important in investment decision-making over the years. However, it wasn’t until the 1990s that ESG considerations started to appear in mainstream investment strategies. In 1995, the U.S

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Mobile Marketing 2015: Rethink Customer Acquisition, Intent Targeting

Occam's Razor

Two companies, Skullcandy and TripIt, delivering on four amazing outcomes that inspire us to set the bar significantly higher for our mobile efforts in 2015 (or sooner!). … But I was thrilled to see my utility marketing strategy in action! So, what is your company's mobile strategy? It made my day. Thank you Paul !!

Marketing 144
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See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. We (oh how I hate this) apply irrational and "narrow-view" measurement strategies toward understanding what is successful and what's not. It has a very well crafted See and Think strategy.

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The change management Informatica needed to overhaul its business model

CIO Business Intelligence

When we were taken private in 2015, we were a traditional software vendor, but the market was starting to embrace the cloud. The metrics you use to measure a cloud company are different than those you use to measure an enterprise license and maintenance company. Look at changing metrics and KPIs as a gift.

Modeling 112
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Illuminating the black box: why CIOs should consider publishing an annual IT report

CIO Business Intelligence

This article was co-authored by Ishan Prakash , a Manager at Metis Strategy. Once relegated to a role of support, the function now can inform entire strategies as critically as it does key processes or core products. The black box For decades IT has been a black box—an obscurity of inner workings mostly just accepted by the firm.

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Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies

Occam's Razor

I recently had an opportunity to recommend to a group of CEOs everything they should measure for everything they should do with digital. One good way to accomplish that is to ensure you have an optimal org design , and that your Digital Marketing and Measurement Model exemplifies this balance. The Optimal Digital Investment Strategy ].

Metrics 155