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Towards optimal experimentation in online systems

The Unofficial Google Data Science Blog

If the relationship of $X$ to $Y$ can be approximated as quadratic (or any polynomial), the objective and constraints as linear in $Y$, then there is a way to express the optimization as a quadratically constrained quadratic program (QCQP). It is also a sound strategy when experimenting with several parameters at the same time.

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Changing assignment weights with time-based confounders

The Unofficial Google Data Science Blog

by ALEXANDER WAKIM Ramp-up and multi-armed bandits (MAB) are common strategies in online controlled experiments (OCE). These strategies involve changing assignment weights during an experiment. The first is a strategy called ramp-up and is advised by many experts in the field [1].

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The 2015 Digital Marketing Rule Book. Change or Perish.

Occam's Razor

A huge part of the last few years for me have been about bringing more data, better strategies, more powerful tools, ever more impactful keynotes to people around the world. Get the senior-most people in the largest companies in the world to unlock their imaginations when it comes to their digital existence via impactful digital strategies.

Marketing 140
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Themes and Conferences per Pacoid, Episode 11

Domino Data Lab

SQL optimization provides helpful analogies, given how SQL queries get translated into query graphs internally , then the real smarts of a SQL engine work over that graph. The query graph provides metadata that gets leveraged for optimizations at multiple layers of the relational database stack. A Sampler of Program Synthesis.

Metadata 105
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Introducing the vector engine for Amazon OpenSearch Serverless, now in preview

AWS Big Data

OpenSearch Serverless applies different sharding and indexing strategies for the three available collection types: time series, search, and vector search. We recognize that many of you are in the experimentation phase and would like a more economical option for dev-test. When not working, Carl enjoys making and recording music.

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Digital Analytics + Marketing Career Advice: Your Now, Next, Long Plan

Occam's Razor

The tiny downside of this is that our parents likely never had to invest as much in constant education, experimentation and self-driven investment in core skills. One sample strategy: Expect that I'll ask open-ended questions (If a company has 90% Reach on TV, why the heck do they need digital?). Beautiful, right? SCOTUSblog FTW!

Marketing 136
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Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

Occam's Razor

Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. If you look at the mobile marketing strategies, you will see they don't reflect this shift to mobile. Create a distinct mobile website and mobile app measurement strategies. Media-Mix Modeling/Experimentation.

Metrics 141