The Unofficial Google Data Science Blog

APRIL 23, 2024

To find optimal values of two parameters experimentally, the obvious strategy would be to experiment with and update them in separate, sequential stages. Our experimentation platform supports this kind of grouped-experiments analysis, which allows us to see rough summaries of our designed experiments without much work.

Experimentation 52

Experimentation Optimization Uncertainty Metrics 52

Smart Data Collective

FEBRUARY 4, 2020

Phase 0 is the first to involve human testing. Phase I involves dialing-in the proper dosage and further testing in a larger patient pool. In a report on the failure rates of drug discovery efforts between 2013 and 2015, Richard K. Researching and developing new drugs involves multiple steps called “Phases.”

Experimentation 100

Experimentation Testing Modeling Strategy 100

The Unofficial Google Data Science Blog

JULY 22, 2020

Another reason to use ramp-up is to test if a website's infrastructure can handle deploying a new arm to all of its users. The website wants to make sure they have the infrastructure to handle the feature while testing if engagement increases enough to justify the infrastructure. We offer two examples where this may be the case.

Experimentation 95

Experimentation Statistics Testing Strategy 95

Occam's Razor

SEPTEMBER 15, 2014

Dive into Mobile Reporting and Analysis. Dive into Mobile Reporting and Analysis. Media-Mix Modeling/Experimentation. Dive into Mobile Reporting and Analysis. What do you learn from this report? What do you learn from this report? What do you learn from this report? Tag your mobile website.

Metrics 141

Metrics Reporting Analytics Marketing 141

Occam's Razor

JANUARY 9, 2012

Allocate some of your aforementioned 15% budget to experimentation and testing. Let me just say this… more of marketing is becoming algorithmically driven and a lot more decisions we make using reports today are being automated to be made faster, more efficiently, on our behalf. The 2015 Digital Marketing Rule Book.

Marketing 140

Marketing B2B Measurement Risk 140

The Unofficial Google Data Science Blog

MAY 31, 2016

Similarly, we could test the effectiveness of a search ad compared to showing only organic search results. A geo experiment is an experiment where the experimental units are defined by geographic regions. Structure of a geo experiment A typical geo experiment consists of two distinct time periods: pretest and test.

Advertising 42

Advertising Testing Sales Statistics 42

Occam's Razor

OCTOBER 12, 2017

The tiny downside of this is that our parents likely never had to invest as much in constant education, experimentation and self-driven investment in core skills. " Years of proficiency in analyzing m campaigns for n channels resulting in production of z reports. There is one other video I want you to watch, from the 2015 edition.

Marketing 136

Marketing Analytics Machine Learning Strategy 136