Occam's Razor

DECEMBER 3, 2012

We like to believe that all there is to digital marketing is to do some search engine optimization, send out an email blast every once in a while, get our agency to create a flash-heavy "brand experience" website, or slap together a mobile app in the corporate-approved shade of eggshell white. So what do you have?

Marketing 147

Marketing Advertising Strategy Optimization 147

Sisense

FEBRUARY 24, 2021

But that number rose sharply afterwards, with the team noting there were over 1,000 people in this role by 2015. Platforms like Sisense enable these teams to quickly explore data through code, visualize the results, or convert them to models written back to AWS Redshift or Snowflake.

Data Warehouse 69

Data Warehouse Big Data Metrics Visualization 69

Occam's Razor

JULY 22, 2013

Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). Then there is Agile for engineering.

Measurement 163

Measurement Marketing Key Performance Indicator Metrics 163

Insight

JUNE 10, 2019

Photo by Wayne Chan on Unsplash The race to the future I don’t know about you, but I distinctly remember a promise from 1989 that flying cars would be commonplace by 2015. Below is a visualization of this approach for the example area I provide in my video demo. Below is a visualization of the results.

Breakeven 69

Breakeven Modeling Testing Marketing 69

Sisense

MARCH 18, 2019

My involvement with Sisense started in mid-2015. As part of our continuing tech investments, CTSI-Global decided to incorporate modern BI technology to help shippers perform advanced forecasting and modeling through elegant and robust visualizations on top of the centralized shipping data we aggregate.

Analytics 71

Analytics Dashboards Metrics Visualization 71

Domino Data Lab

FEBRUARY 4, 2019

After about 2015, the firm followed the herd by introducing yet more sophisticated machine learning techniques; however, since the data science team was already swamped with reporting requirements, they introduced a new team of machine learning engineers. I double-dare you not to visualize that cohort! Friction ensued.

Data Science 66

Data Science Experimentation Data-driven Machine Learning 66

Domino Data Lab

AUGUST 1, 2021

Because of its architecture, intrinsically explainable ANNs can be optimised not just on its prediction performance, but also on its explainability metric. Skater provides a wide range of algorithms that can be used for visual interpretation (e.g. 2015) for additional details. regression, multi-class classification etc.),

Modeling 139

Modeling Deep Learning Machine Learning Knowledge Discovery 139

Occam's Razor

FEBRUARY 9, 2015

. + Traffic Trends Key Metrics Analysis. Onsite Behavior Key Metrics Analysis. I tend to use Hitwise a lot less, or not at all, because it is a very hard to use, it is slow, the UX/UI, metrics and reports have not really evolved over the years. Traffic Trends Key Metrics Analysis. It is 2015.

Metrics 155

Metrics Reporting IT Advertising 155

Occam's Razor

JULY 13, 2017

In service of that belief, there are few things that bring me as much joy as visualizing data (smart segmentation comes close). While I am partial to the simplest of visualizations in a business data context, I love a simple Bar Chart just as much as a Chord or Fisher-Yates Shuffle. 6: Turbocharging Data Visuals with Storytelling.

Visualization 124

Visualization Strategy Interactive Statistics 124

Domino Data Lab

SEPTEMBER 9, 2019

Next let’s use the displaCy library to visualize the parse tree for that sentence: In [4]: from spacy import displacy?? The displaCy library provides an excellent way to visualize named entities: In [15]: displacy.render(doc, style="ent"). lemma – a root form of the word. part of speech. for a, b in pairs:?.

Deep Learning 110

Deep Learning Machine Learning Visualization Data Science 110