2018, Customer Analytics and ROI

Interview with: Sankar Narayanan, Chief Practice Officer at Fractal Analytics

Corinium

JUNE 6, 2019

What do you recommend to organizations to harness this but also show a solid ROI? A playbook for this is to run multiple experiments in parallel and create ‘MVPs’ (fail/learn fast), as well as incorporate feedback mechanisms to enable an improvement loop, and scaling the ones that show the fastest path to ROI. It is fast and slow.

Insurance

Insurance Analytics Forecasting Deep Learning

The cost of not embarking on a customer 360 strategy

Cloudera

JUNE 14, 2018

Gartner’s recently released report “Master Data Management Forms the Basis of a Trusted 360-Degree View of the Customer,” shares the results of an executive survey highlighting several key points, including that customer initiatives, are among CEOs’ top five priorities in 2018. You can download the free report here.

Strategy

Strategy Interactive ROI Marketing

Data Leaders Brief

Interview with: Sankar Narayanan, Chief Practice Officer at Fractal Analytics

The cost of not embarking on a customer 360 strategy

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