Smart Data Collective

AUGUST 24, 2020

Since its inception, Google Analytics has been one of the top choices for website and online marketing analytics on the web. It grants access to highly customizable and automated reporting, as well as tight user controls so you can guard and selectively distribute your data. Set up automatic reports.

Analytics 92

Analytics Reporting Visualization Data-driven 92

AWS Big Data

JUNE 27, 2023

Modernized analytics and reporting At iostudio, we faced the challenge of modernizing our government client’s static recruitment marketing analytics solution. In this post, we discuss how we built a solution using QuickSight that delivers real-time visibility of key metrics to public sector recruiters.

Metrics 96

Metrics Dashboards Interactive Visualization 96

BizAcuity

NOVEMBER 15, 2022

According to SalesForce , 84% percent of marketers today are reported to be using AI, a 186% increase in adoption since 2018. So much that AI is being introduced in different forms at different stages of the marketing funnel. The need for Hyper-Personalization in 2022.

Marketing 98

Marketing Machine Learning Strategy Data-driven 98

Smart Data Collective

JUNE 25, 2021

Digital marketers who want to be part of this new data-driven reality and make their teams accountable must seek help with intuitive marketing dashboards to keep their team and strategy on track. In this article, we will discuss what l needs to be included in marketing reporting dashboards.

Dashboards 89

Dashboards Metrics Marketing Key Performance Indicator 89

IBM Big Data Hub

MAY 16, 2023

What are managed marketing services (MMS)? Managed marketing services are the outsourcing of marketing business processes, such as campaign planning and execution, content management and enhancement, marketing analytics and other marketing support (SEO, social listening and loyalty).

Marketing 75

Marketing Management Optimization Cost-Benefit 75

Smart Data Collective

MARCH 29, 2021

This growth can largely be attributed to advances in in-house analytics platforms and the growing accessibility of machine learning capabilities. Generate More Reports. This is particularly important with PPC marketing, which should be updated at least weekly, but applies to all approaches.

Marketing 120

Marketing Metrics Descriptive Analytics Predictive Analytics 120

Smart Data Collective

SEPTEMBER 17, 2023

Big data technology has disrupted the marketing profession in countless ways. Therefore, it should be no surprise that the marketing analytics market size is projected to double from $3.2 We have talked extensively about the benefits of data analytics in SEO. billion in 2021 to $6.4 billon by 2026.

Data mining 103

Data mining Cost-Benefit Marketing Big Data 103

BizAcuity

APRIL 1, 2023

According to SalesForce , 84% percent of marketers today are reported to be using AI, a 186% increase in adoption since 2018. So much that AI is being introduced in different forms at different stages of the marketing funnel.

Marketing 52

Marketing Machine Learning Strategy Data-driven 52

Smart Data Collective

JANUARY 2, 2023

Data analytics technology is becoming more important for marketing than ever before. Companies are projected to spend over $27 billion on marketing analytics by 2031. One of the many ways that marketers are leveraging data analytics is SEO. SEO report is a guide on how to improve your website.

Data Analytics 121

Data Analytics Analytics Data-driven Marketing 121

Occam's Razor

JANUARY 7, 2019

2019's the year you get serious about serious analytics. Bonus: Reporting kills, analysis thrills. If that is true, and it is, :), then what % of time are you personally spending between Data Capture – Data Reporting – Data Analysis ?

Marketing Analytics 88

Marketing Analytics Marketing Analytics Strategy 88

datapine

AUGUST 14, 2019

Many users also report its power in constructed-in capabilities and libraries, data manipulation, and reporting. Whether the company needs a comprehensive financial analytics strategy or process, R has become one of the most used data science tools to explore and manage data.

Data Science 214

Data Science Statistics Business Intelligence Visualization 214

CIO Business Intelligence

APRIL 19, 2022

Jobs in technology are plentiful, as evidenced by the nearly 388,000 postings in February, according to a report from CompTIA. Such figures fuel the fight for talent, says Vince Kellen, CIO of University of California San Diego, but he has a plan to compete in this job market. million in 2020 to 51.1 million in 2021.

IT 98

IT Cost-Benefit Strategy Consulting 98

CIO Business Intelligence

DECEMBER 30, 2022

Two-thirds of UK viewers watching the streamed productions lived outside London. “The lessons learned from streaming and Pay-per-view are feeding into our future plans for increasing our digital output and reach,” summarised the ROH’s annual report. The success of an interim service—ROH says there were over 9.5m

Broadcasting 67

Broadcasting Digital Transformation Technology Marketing 67

Smart Data Collective

JANUARY 26, 2022

Usually, the legal space lacked the data to measure appropriately and report its findings. Increasingly, though, brands and businesses of all sizes expect their legal representatives to leverage and report out – data the same way as the rest of the company. Increased Marketing Potential.

Data Analytics 70

Data Analytics Analytics Predictive Analytics Insurance 70

datapine

MAY 9, 2019

Data access, analytics, and presentation. Data dashboarding and reporting. 4) Data dashboarding and reporting. Building on our previous point, the fourth and perhaps most pivotal component of an interactive dashboard is the ability to continuously track, monitor, and report your data. Plan successful marketing activities.

Business Intelligence 270

Business Intelligence Dashboards Data Warehouse Sales 270

Sisense

JUNE 22, 2021

“As marketers, we’re still stuck with the old ways of thinking that our campaigns must be perfect and have fixed goal posts,” John said. We have to adopt iterative and agile learning methods for campaigns, and we can do this with marketing analytics. This results in bad tracking/reporting and inaccurate insights.

Data-driven 52

Data-driven Sales Marketing Key Performance Indicator 52

Smart Data Collective

MARCH 28, 2022

There are a lot of different primary market research resources that you can use to find this information. You can find government data through sites like Census.gov or you can download reports from private market research companies.

Data mining 95

Data mining Customer Analytics Marketing Advertising 95

Occam's Razor

APRIL 21, 2014

Hour-by-hour report please. :)? , We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. First, I blame the analytics vendors. Vast majority of Adobe Analytics / Google Analytics remain last-click based.

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

Jen Stirrup

SEPTEMBER 19, 2019

Business Analytics with Big Data – let’s look at Big Data sources and how we can do Big Data Analytics with tools in Microsoft’s Data Platform. Power BI and Marketing Data. What kind of applicable analytics will we cover? One important area in data is marketing. The average attention span is only eight seconds.

Business Analytics 40

Business Analytics Analytics Statistics Dashboards 40

Occam's Razor

MAY 27, 2015

It is an investment in numerous report writers or data (puking) automation or hiring a small army in India or Philippines to do that, before investing in any smart Analyst. Make sure this comes with a commensurate 10/90 investment in smart, really smart analysts (and not report writers). Climb up the ladder some more.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Smart Data Collective

OCTOBER 5, 2021

This is one of the most important benefits of analytics in later stages of PPC campaigns. You can use analytics to see which landing pages have performed the best and optimize them for better ROIs. Testing & Reporting: The Road to Continuous Improvement.

Analytics 116

Analytics Marketing ROI Testing 116

Smart Data Collective

NOVEMBER 20, 2022

Anyone specializing in marketing must join or start a marketing agency to fully utilize their skills, as there is more freedom and opportunity while working for a dedicated marketing firm rather than joining a marketing team of some other company. billion and is expected to grow rapidly.

Manufacturing 131

Manufacturing Marketing Data Analytics Analytics 131

Occam's Razor

SEPTEMBER 30, 2013

Make sure that every single report you create has acquisition, behavior and outcome metrics (download this example: Page Efficiency Analysis Report ). When you measure the success of your AdWords campaigns or your email blasts or your Facebook ads or any other acquisition initiative, make sure you report your macro-conversion rate.

Marketing Analytics 154

Marketing Analytics Marketing Visualization Analytics 154

Smart Data Collective

JULY 24, 2023

Analytics technology has been a huge gamechanger for the sports industry. Fortune Business Insights reports that the sports industry spent $2.98 billion on analytics last year. Nabil M Abbas of Towards Data Science talked about one of the most interesting ways that data analytics is changing the NBA. a year until 2030.

Analytics Technologies 76

Analytics Technologies Marketing Technology Analytics 76

Smart Data Collective

OCTOBER 2, 2019

According to a recent Adobe report , marketers have identified data-driven marketing as the most important business opportunity for 2019. That clearly indicates the importance that marketers give to data and why you should too. Email Marketing Analytics.

Data-driven 88

Data-driven Marketing Testing Optimization 88

BizAcuity

MAY 24, 2022

Analytics as a Service (AaaS). A niche within SaaS and one of the last layers specific to what it does even though there are other services like DaaS, MaaS, CaaS and NaaS in the markets. Analytics as a Service is almost a BI tool used for data analysis.and examples are restricted to the industry.

Data-driven 52

Data-driven Cost-Benefit Digital Transformation Strategy 52

Smart Data Collective

APRIL 2, 2021

We found invaluable data from a variety of market analytics platforms, which helped us come up with this list. Smartphones are dominating the gadgets market, and the numbers of devices in use are on a constant rise. 1) Mobile covers. They are selling like hot cakes for the very reason that people are glued to them 24/7.

Big Data 78

Big Data Marketing Sales Data mining 78

datapine

MAY 28, 2019

What kind of database you’re currently working with and do you need various data connectors to unite all your flat files, databases, marketing analytics, social media, etc. Reducing the reporting time. Another testament to the power of using HR analytics tools. US-based financial services provider. Fast implementation.

Business Intelligence 317

Business Intelligence KPI Dashboards Reporting 317

Smart Data Collective

MAY 3, 2022

Data analytics technology is helping businesses boost profitability in many ways. A few years ago, Walter Baker and his colleagues at McKinsey reported that one of the biggest advantages of big data in business is that it can help with pricing decisions.

Data Analytics 86

Data Analytics Analytics Big Data Sales 86

Occam's Razor

JULY 6, 2016

Today's post is an adjacent mistake: The cardinal sin of spending too much time with data and in reports! Yes, I worry that Analysts, and Marketers, are spending too much time with their head buried in custom reports and advance segments and smart calculated metrics and strategic or tactical dashboards.

Testing 86

Testing Marketing Experimentation Cost-Benefit 86

datapine

FEBRUARY 17, 2023

If you want to learn more about how all these elements work together, check our complete guide on white label reports right here! Your Chance: Want to benefit from professional white labeled analytics? Moreover, 93% of people within applications teams are currently using embedded business analytics.

Analytics 191

Analytics Cost-Benefit Dashboards Business Intelligence 191

bridgei2i

JUNE 3, 2020

Digital Commerce: In the light of consumer preferences shifting towards digital channels, BRIDGEi2i’s offerings can help in sentiment analysis, customer channel analytics. Digital Employee Engagement: With its Talent Analytics solutions, BRIDGEi2i can help companies with their digital talent development programs.

Manufacturing 52

Manufacturing Forecasting Uncertainty Digital Transformation 52

Occam's Razor

JANUARY 4, 2022

It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. A junior Analyst – even a budding reporting-focused new hire – should be watching it. In the past, I’ve recommended using Custom Metrics in tools like Google Analytics to compute Gross Profit. You can sign up here.

KPI 127

KPI Advertising Metrics Measurement 127

Occam's Razor

MARCH 7, 2022

In our world – marketing research and analytics – that word has come to represent data puking. It has come to represent telling people, with dozens of reports or eighty slides, that water is wet. It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership.

Key Performance Indicator 101

Key Performance Indicator Strategy Marketing Publishing 101

Occam's Razor

JUNE 6, 2007

There are approximately 205 images in the book, images the illustrate ideas, show reports and analysis, dashboards and tools, graphs and tables. The book contains a cd with six podcasts, one video, two web analytics metrics definitions documents and five insightful powerpoint presentations. Bonus: Interactive CD.

Analytics 60

Analytics Metrics Marketing Dashboards 60

Occam's Razor

AUGUST 28, 2017

I’ve covered AI earlier: Artificial Intelligence: Implications On Marketing, Analytics, And You. From the ability to speed up discovery of new medicines to the unbelievable speed with which Machine Learning techniques are becoming particularly adept at diagnosis (think blood reports, X-rays, cancers etc.). An example I love.

Deep Learning 139

Deep Learning Machine Learning Marketing Strategy 139

Ontotext

JANUARY 6, 2022

A 360-degree view on high quality energy data will enable advanced analytics, providing a sound basis for deeper insights and better decision-making by market players. It will also empower the creation of new energy market analytics products, beyond the canned charts and reports available at ENTSO-E Transparency Platform.

Marketing 52

Marketing Data Quality Dashboards Visualization 52