IBM Big Data Hub

MAY 16, 2023

To help companies better deliver on their marketing vision and scale their marketing business processes, managed marketing services (MMS) offshore has become a fast growing trend. According to an Everest Group® study , offshore MMS centers increased over 50% from 2019 to 2022.

Marketing 69

Marketing Management Optimization Cost-Benefit 69

DataRobot Blog

AUGUST 23, 2019

The next day, in the men’s final, we watched the match between our model’s top two favorites, Novak Djokovic (39%) and Roger Federer (32%) compete in an epic final that saw Novak Djokovic win his fifth Wimbledon title. With the 2019 US Open starting, we wanted to see if we could use DataRobot to predict how this tournament will play out.

Predictive Modeling 52

Predictive Modeling Modeling Marketing Analytics Data Science 52

Occam's Razor

JANUARY 7, 2019

My professional areas of interest cover Customer Service, User Experience and Finance, though here on Occam’s Razor my focus is on influencing incredible Marketing through the use of innovative Analytics. Identify four relevant micro-outcomes to focus on in 2019. (In 2019's the year you get serious about serious analytics.

Marketing Analytics 88

Marketing Analytics Marketing Analytics Strategy 88

datapine

DECEMBER 4, 2019

Each year, we hear about buzzwords that enter the community, language, market and drive businesses and companies forward. IBM Watson is the leader in this segment, following by Google and Facebook that are rapidly building systems to tackle this market. In fact, the market size is expected to reach $6.0 in the last 5 years.

Business Intelligence 212

Business Intelligence Prescriptive Analytics Analytics Predictive Analytics 212