Smart Data Collective

AUGUST 15, 2019

A growing number of advertising networks are using historical data to predict the likelihood of a conversion from a given customer. Machine learning and predictive analytics are changing the field of PPC in fantastic ways. You should keep this in mind while optimizing your campaigns. Instant Results.

Optimization 63

Optimization Strategy Advertising Machine Learning 63

BizAcuity

APRIL 25, 2022

From 2009 to 2019, in a span of 10 years, the United States tripled its gross gaming revenue from $34.3 The casino operators are expected to face known challenges of rising competition, decreasing ROI, and a high churn rate. ROI is sacrosanct for a casino business. No ROI, no investment. Predictive Analytics.

Marketing 52

Marketing Strategy ROI Digital Transformation 52

Smart Data Collective

SEPTEMBER 12, 2019

The ROI of email marketing is exceptional already. This figure can be a lot higher if you use big data to properly optimize your campaigns. Big data helps aid predictive analytics so companies can prepare for future trends. Big data makes it easier to find out what content customers want and optimize it for devices.

Big Data 69

Big Data Marketing Data Strategy Strategy 69

Cloudera

JANUARY 17, 2021

Consider that Amazon’s US capital spending in 2019 was more than any other company pushing Amazon’s sales per employee to 50% more than Walmarts which predominantly are brick and mortar bound. The data spun off its business is remarkable allowing advanced analytics use cases such as: Business Category. Pricing Optimization – .

Digital Transformation 65

Digital Transformation Cost-Benefit Manufacturing Sales 65

Corinium

APRIL 25, 2019

All assets need to be optimally leveraged for maximum business value while also being protected from misuse, whether there was malicious intent or not, and this needs to be the responsibility of whomever is responsible for that asset in the company. What do you recommend to organizations to harness this but also show a solid ROI?

Insurance 150

Insurance Risk IoT Cost-Benefit 150

Jet Global

MAY 1, 2023

Return on Investment Now we bring it all together to calculate the ROI on embedded analytics. Costs: The investment in developing and maintaining the solution. “-1”: The formula assures that a positive ROI is achieved only when benefits exceed the costs. Benefits: The combination of strategic benefits (e.g., cost reduction).

Analytics 52

Analytics Cost-Benefit Visualization Dashboards 52

Andrew White

JANUARY 11, 2021

For a time, I believed simulation was more useful a capability than optimization, at the time that larger firms were seeking optimization solutions. On end user clients calls, are you hearing a greater focus on use cases and greater need for prescriptive analytics, ex marketing analytics, sales analytics, healthcare, etc.

Data Analytics 52

Data Analytics Analytics Data-driven Finance 52