2021, Analytics, Customer Analytics and Marketing Analytics

3 Data Mining Tips for Companies Trying to Understand their Customers

Smart Data Collective

MARCH 28, 2022

The portion of companies with data-driven decision-making models increased from 14% to 34% between 2014 and 2021, as more companies recognize its importance. One of the most important benefits of data mining is gaining knowledge about customers. How do you know if your company is fully tapping into potential markets?

Data mining

Data mining Customer Analytics Marketing Advertising

Data Impact Award Spotlight and Update on 2020’s Industry Transformation Winner: Telkomsel

Cloudera

AUGUST 27, 2021

In 2020, the company served more than 158 million subscribers and was supporting ten billion customer activities each day. The organization was locked into a legacy data warehouse with high operational costs and inability to perform exploratory analytics.

B2B

B2B Digital Transformation Cost-Benefit Big Data

Data Leaders Brief

3 Data Mining Tips for Companies Trying to Understand their Customers

Data Impact Award Spotlight and Update on 2020’s Industry Transformation Winner: Telkomsel

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