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4 Data Analytics Tools That Will Revolutionize Marketing In 2021

Smart Data Collective

Data analytics is at the forefront of the modern marketing movement. Companies need to use big data technology to effectively identify their target audience and reliably reach them. Big data should be leveraged to execute any GTM campaign. Some of these were addressed in the Data Driven Summit 2018.

Marketing 107
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What is a data scientist? A key data analytics role and a lucrative career

CIO Business Intelligence

What is a data scientist? Data scientists are analytical data experts who use data science to discover insights from massive amounts of structured and unstructured data to help shape or meet specific business needs and goals. Semi-structured data falls between the two.

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Data Modeling 301 for the cloud: data lake and NoSQL data modeling and design

erwin

For NoSQL, data lakes, and data lake houses—data modeling of both structured and unstructured data is somewhat novel and thorny. This blog is an introduction to some advanced NoSQL and data lake database design techniques (while avoiding common pitfalls) is noteworthy. Webcast: Build better data models.

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The DataOps Vendor Landscape, 2021

DataKitchen

Download the 2021 DataOps Vendor Landscape here. DataOps is a hot topic in 2021. This is not surprising given that DataOps enables enterprise data teams to generate significant business value from their data. Prefect Technologies — Open-source data engineering platform that builds, tests, and runs data workflows.

Testing 300
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Optimize data layout by bucketing with Amazon Athena and AWS Glue to accelerate downstream queries

AWS Big Data

In the era of data, organizations are increasingly using data lakes to store and analyze vast amounts of structured and unstructured data. Data lakes provide a centralized repository for data from various sources, enabling organizations to unlock valuable insights and drive data-driven decision-making.

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5 misconceptions about cloud data warehouses

IBM Big Data Hub

The rise of cloud has allowed data warehouses to provide new capabilities such as cost-effective data storage at petabyte scale, highly scalable compute and storage, pay-as-you-go pricing and fully managed service delivery. In 2021, cloud databases accounted for 85% 1 of the market growth in databases.

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Celebrating Data Superheroes: The 2021 Data Impact Awards Winners

Cloudera

Given the way we have seen communities and workplace cultures come together and stand for change over what has been a disruptive 20 months, we are proud to introduce the People First category to the 2021 DIA. So, without further ado, it is with great delight that we officially publish the 2021 Data Impact Award winners!