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How Should Data Drive Your Email Marketing Strategy In 2021?

Smart Data Collective

A data-driven email marketing strategy is paramount for businesses to survive in such a competitive landscape. However, in order to achieve that success and increase your emails’ effectiveness, it is imperative to create more targeted, specific, and data-driven emails to boost sales and traffic simultaneously.

Marketing 125
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8 strategies for accelerating IT modernization

CIO Business Intelligence

Here veteran IT leaders and advisers offer eight strategies to speed up IT modernization. Create a framework to guide decisions Michael Bradshaw, who has held the CIO position at Kyndryl since the IT service management company spun off from IBM in 2021, developed a framework around five core guiding principles to facilitate key IT decisions.

Strategy 140
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4 Data Analytics Tools That Will Revolutionize Marketing In 2021

Smart Data Collective

Data analytics is at the forefront of the modern marketing movement. Companies need to use big data technology to effectively identify their target audience and reliably reach them. Every business needs a go-to-market strategy or the GTM strategy to reach the target customers and stay ahead of their competitors.

Marketing 107
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Incremental Strategies to Move Your Data Strategy Forward Remove Obstacles to Unlock Possibilities in Financial Services

Cloudera

Data-fuelled innovation requires a pragmatic strategy. This blog lays out some steps to help you incrementally advance efforts to be a more data-driven, customer-centric organization. For example, providers can start by including more real-time data streams that can enhance customer interactions.

Strategy 104
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Enablers of a Sustainable Digital Strategy

CIO Business Intelligence

Climate change concerns have already impacted data center strategies. Take Singapore as an example, where climate change concerns have already impacted data center strategies. This results in inflated costs and unwarranted energy consumption. Decommissioning applications and infrastructure.

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Why optimize your warehouse with a data lakehouse strategy

IBM Big Data Hub

In a prior blog , we pointed out that warehouses, known for high-performance data processing for business intelligence, can quickly become expensive for new data and evolving workloads. To do so, Presto and Spark need to readily work with existing and modern data warehouse infrastructures.

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Pros and Cons of Having a Data-Driven eCommerce Business on Amazon

Smart Data Collective

There are many ways that you can use big data to create a profitable business. One of the smartest ways for entrepreneurs to utilize data is by creating an ecommerce business. SellerApp author Dilip Vamanan wrote a great article on the merits of using data analytics as an Amazon seller. So, keep on reading.