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4 Data Analytics Tools That Will Revolutionize Marketing In 2021

Smart Data Collective

Data analytics is at the forefront of the modern marketing movement. Companies need to use big data technology to effectively identify their target audience and reliably reach them. Big data should be leveraged to execute any GTM campaign. How Can Data Play an Important Role in GTM? Let’s begin.

Marketing 106
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What is a data scientist? A key data analytics role and a lucrative career

CIO Business Intelligence

Data scientists are analytical data experts who use data science to discover insights from massive amounts of structured and unstructured data to help shape or meet specific business needs and goals. Learn from data scientists about their responsibilities and find out how to launch a data science career. |

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Bridging the Gap Between Analytics Expectations and Reality

Sisense

Companies surveyed by Harvard Business Review Analytic Services (HBR) report that two of the most important strategic benefits of using data analytics are (1) identifying new revenue and business models and (2) becoming more innovative. 39% of companies want to identify new revenue and business opportunities with data analytics.

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The DataOps Vendor Landscape, 2021

DataKitchen

Download the 2021 DataOps Vendor Landscape here. DataOps is a hot topic in 2021. This is not surprising given that DataOps enables enterprise data teams to generate significant business value from their data. It orchestrates complex pipelines, toolchains, and tests across teams, locations, and data centers.

Testing 307
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Ontotext’s Top 5 Most Popular Blog Posts for 2020

Ontotext

This insightful post explains why knowledge graphs and Ontotext Platform make implementing a data fabric approach to enterprise knowledge management easier by providing context via metadata and breaking up data silos. Happy holidays and let’s enjoy many more fascinating posts on our blog as we head into 2021!

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Ontotext Invents the Universe So You Don’t Need To

Ontotext

Ontotext is also on the list of vendors supporting knowledge graph capabilities in their “2021 Planning Guide for Data Analytics and Artificial Intelligence” report. Gartner’s Hype Cycle of Artificial Intelligence 2020 , includes Ontotext as one of the exemplar vendors list for knowledge graphs.

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IBM to help businesses scale AI workloads, for all data, anywhere

IBM Big Data Hub

IBM today announced it is launching IBM watsonx.data , a data store built on an open lakehouse architecture, to help enterprises easily unify and govern their structured and unstructured data, wherever it resides, for high-performance AI and analytics. What is watsonx.data?