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AI in marketing: How to leverage this powerful new technology for your next campaign

IBM Big Data Hub

SEPTEMBER 6, 2023

A recent study by Price Waterhouse Cooper (PwC) estimates that by 2030, artificial intelligence (AI) will generate more than USD 15 trillion for the global economy and boost local economies by as much as 26%. (1) 1) But what about AI’s potential specifically in the field of marketing? What is AI marketing?

Marketing 80
Marketing Technology Advertising ROI 80
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How to choose the best AI platform

IBM Big Data Hub

OCTOBER 20, 2023

AI platform tools enable knowledge workers to analyze data, formulate predictions and execute tasks with greater speed and precision than they can manually. trillion to the global economy in 2030, more than the current output of China and India combined.” PwC calculates that “AI could contribute up to USD 15.7

Machine Learning 73
Machine Learning Manufacturing Cost-Benefit Deep Learning 73
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