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The Importance of Analytics in Digital Marketing

Smart Data Collective

Marketing analytics has become a dealmaker in the business world. Companies are projected to spend over $10 billion on marketing analytics technology in 2028. The digital marketing sector is among those most influenced by the benefits of analytics technology.

Marketing 106
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Smart Businesses Must Invest in Data Analytics for Higher Conversions

Smart Data Collective

for every $1 they invest in data analytics. This is a stunning ROI. One of the most important ways for brands to improve their profitability with data analytics is through conversion rate optimization. The good news is that data analytics technology can help level the playing field. Indeed, there’s one.

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Using Instagram Highlight Covers in Your Data-Driven Marketing Strategy

Smart Data Collective

Instagram marketing strategies will be far more effective if they utilize data analytics and artificial intelligence. Instagram has a sophisticated data analytics platform that makes it easier for advertisers to optimize their strategies for the highest possible ROI. How to Make Instagram Highlight Covers.

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The Evolving Importance of Analytics in Generating Leads through PPC

Smart Data Collective

Analytics technology has been invaluable to modern marketing. The market for web analytics is projected to be worth $9.11 The utilization of analytics and big data in the marketing industry has played a massive role in this robust growth. One of the most important benefits of analytics in marketing is with PPC marketing.

Analytics 120
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Position2’s Arena Calibrate helps customers drive marketing efficiency with Amazon QuickSight Embedded

AWS Big Data

Position 2 is a leading US-based growth marketing services provider focused on data-driven strategy and technology to deliver growth with improved return on investment (ROI). The team brings deep domain expertise in digital, B2B, B2C, analytics, technology, mobile, marketing automation, and UX/UI domain.

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Data Analytics Helps Marketers Make the Most of Instagram Stories

Smart Data Collective

Most savvy marketers recognize the importance of using analytics technology to optimize their strategies to get a higher ROI. One example of this trend is by using analytics to measure the engagement of Instagram stories to get customers to interact more frequently. however, data is available for months afterwards.