IBM Big Data Hub

SEPTEMBER 6, 2023

Audience segmentation: AI helps businesses intelligently and efficiently divide up their customers by various traits, interests and behaviors, leading to enhanced targeting and more effective marketing campaigns that result in stronger customer engagement and improved ROI.

Marketing 86

Marketing Technology Advertising ROI 86

Smart Data Collective

MAY 28, 2022

This is a stunning ROI. The ROI of data-driven initiatives is very high, which helps companies improve their profitability. You can use data analytics dashboards on your digital advertising platforms to focus on the best converting traffic, such as the PPC keywords that drive the most sales. The average company receives $10.66

Data Analytics 105

Data Analytics Analytics Data mining ROI 105

Smart Data Collective

JUNE 30, 2022

Instagram has a sophisticated data analytics platform that makes it easier for advertisers to optimize their strategies for the highest possible ROI. You can use this information to optimize future Stories for the highest possible ROI. However, you have to pay attention to the right metrics.

Data-driven 108

Data-driven Marketing Strategy Big Data 108

FineReport

MAY 9, 2023

As a result, you’ll be able to understand key metrics better and lay the groundwork for increasing conversions as a result. That is to say, an effective social media strategy includes creating and sharing engaging content, listening to and engaging with your audience, analyzing the results and running paid social media advertisements.

Reporting 52

Reporting Marketing Advertising Metrics 52

IBM Big Data Hub

MARCH 29, 2024

Organizations with strong missions or values should spend time and budget on communicating their perspectives through advertising, direct-to-consumer messaging and customer engagement. Doing so can produce important metrics like customer retention rate (CRR) and customer churn rate (CCR). per contained customer conversation.

Strategy 65

Strategy Cost-Benefit Key Performance Indicator Marketing 65

Smart Data Collective

JUNE 14, 2022

Advertising platforms like Facebook Ads also have sophisticated audience analytics features that help companies learn more about their target customer. While social media marketing can be very beneficial, it won’t have a good ROI if you aren’t making informed decisions when creating content and optimizing your profiles.

Big Data 103

Big Data Data mining Metrics Sales 103

Smart Data Collective

OCTOBER 5, 2021

More companies are using analytics to expand the reach of their PPC campaigns and improve their ROI. Most (if not all) marketing activities can be effective ways of generating leads, but in this blog, we’ll be focusing on using analytics to improve your strategy for generating leads through Pay-Per Click (PPC) advertising.

Analytics 118

Analytics Marketing ROI Testing 118

datapine

APRIL 10, 2019

of marketing experts has named video marketing as the best content type with the best ROI and 70% of professionals report videos convert better than any other medium. There are numerous KPI examples which you can choose from, but here are key metrics for measuring your video content success: Number of views. Track Your Success.

Marketing 121

Marketing Strategy Recreation/Entertainment Publishing 121

datapine

JULY 3, 2019

Here, we’ll examine 18 essential KPIs for social media, explore the dynamics and demonstrate the importance of social metrics in the modern business age with the help of a KPI software , and, finally, wrapping up with tips on how to set KPIs and make the most of your social platforms. Let’s get going. What Are Social Media KPIs?

Metrics 219

Metrics KPI Strategy ROI 219

Smart Data Collective

MAY 6, 2021

These are considered to be high intent clicks from the biggest advertising platform in the world. Even the most successful marketing and advertising campaigns miss consumers on their first run. The data used is recycled from previous information attached to your old advertising. How Can It Help Your Business?

Advertising 70

Advertising Sales Marketing ROI 70

Smart Data Collective

NOVEMBER 12, 2019

You can also use analytics such as Audience Insights on Facebook, Instagram Analytics, Pinterest Analytics, and Twitter Analytics to access data on your posts , engagement, mentions, and other important metrics. That spells a huge ROI if your ads shine on the timeline and Instagram feeds. You need to install these tracking tools below.

Marketing 82

Marketing Advertising Metrics ROI 82

Occam's Razor

JUNE 4, 2012

Paid Search is in a silo under Advertising (where nothing else exists, all other advertising you do is conveniently hidden away under, get this, Traffic Sources > Sources > Campaigns!). Never create a custom report without Acquisition, Behavior, Outcome metrics. Be insanely relevant (pick the critical few metrics ).

Reporting 127

Reporting Analytics Metrics Advertising 127

Occam's Razor

MAY 2, 2017

There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard…. If you want to play along. Don’t read what I’ve chosen.

Metrics 141

Metrics Key Performance Indicator B2B Measurement 141

datapine

OCTOBER 10, 2019

And if you’re looking to make a dashboard to outline return on marketing investment (ROMI), your visualizations, design, and metrics would be very different from those featured in a marketing channel engagement report. Looking at total digital advertising spent and the revenue. e) How are they currently viewing these KPIs?

Dashboards 146

Dashboards Visualization Sales Metrics 146

Occam's Razor

JULY 6, 2015

A thing three that shares optimally aligned See-Think-Do-Care metrics! There is a ton of pressure to show ROI, in 24 hours (!!). Not just your largest addressable audience , that leads to the omni-present spray-and-pray advertising on TV and in magazines. But, let's start with the core intent of my post. Thing One.

Measurement 158

Measurement Marketing Metrics Strategy 158

Occam's Razor

MARCH 25, 2014

In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. In this post I want to share that one-page list of the best metrics for digital content, marketing and business success with you. Best Digital Metrics: Own Existences/Strategies. It would not surprise me.

Metrics 155

Metrics Marketing Strategy Key Performance Indicator 155

Occam's Razor

APRIL 13, 2015

You can easily see how this will influence your marketing and advertising strategy – ad content, ad targeting and so much more. And, in this case, if you use Google's display advertising platforms, you can integrate with them and buy ads specifically to target your high value segments.

Analytics 155

Analytics Reporting Metrics Slice and Dice 155

Smart Data Collective

NOVEMBER 1, 2019

A growing number of YouTube marketers are starting to use AI to get a higher ROI. YouTube relies heavily on AI to deliver content, so you need to maintain decent engagement metrics to keep your content at the top of the feed. A more engaged viewership is more valuable to you, YouTube, and the advertisers.

Marketing 43

Marketing Technology Interactive Advertising 43

CIO Business Intelligence

JANUARY 23, 2024

For example, McKinsey suggests five metrics for digital CEOs , including the financial return on digital investments, the percentage of leaders’ incentives linked to digital, and the percentage of the annual tech budget spent on bold digital initiatives. As a result, outcome-based metrics should be your guide.

Measurement 141

Measurement Digital Transformation KPI Metrics 141

datapine

FEBRUARY 4, 2020

Structure your metrics. As with any report you might need to create, structuring and implementing metrics that will tell an interesting and educational data-story is crucial in our digital age. That way you can choose the best possible metrics for your case. Regularly monitor your data. 1) Marketing CMO report.

Reporting 280

Reporting Marketing Advertising Metrics 280

Jet Global

MAY 15, 2020

A financial Key Performance Indicator (KPI) or metric is a quantifiable measure that a company uses to gauge its financial performance over time. These three statements are data rich and full of financial metrics. The Fundamental Finance KPIs and Metrics – Cash Flow. What is a Financial KPI? Current Ratio. View Guide Now.

Metrics 98

Metrics Finance Reporting KPI 98

FineReport

APRIL 26, 2021

There is an old saying in the marketing industry: “I know that half of the advertising costs are wasted, but I don’t know which half is wasted.” Here I list some common marketing reports & dashboards and the key metrics that can be structured. Online Advertising Performance. Free Download.

Reporting 97

Reporting Marketing Advertising Metrics 97

AWS Big Data

JUNE 30, 2023

Position 2 is a leading US-based growth marketing services provider focused on data-driven strategy and technology to deliver growth with improved return on investment (ROI). Our integrated campaigns are powered by cutting-edge content creation, digital advertising, web design/development, marketing automation, and analytics.

Marketing 52

Marketing Dashboards Advertising ROI 52

Occam's Razor

JANUARY 21, 2009

If you buy into measuring Visitor Behavior then another fantastic metric to measure your campaign "conversions" is Visitor Loyalty. If you are a non-profit like NTEN (the "craigslist of non-profits") then use Visitor Loyalty metrics to measure success of your AdWords campaigns. They will love you more.

Measurement 75

Measurement Analytics Metrics Key Performance Indicator 75

CIO Business Intelligence

MAY 1, 2024

Ready to roll It’s shorter to make a list of organizations that haven’t announced their gen AI investments, pilots, and plans, but relatively few are talking about the specifics of any productivity gains or ROI. It’s more long tail and white-glove hand holding, and the metric is more about customer satisfaction than the length of the call.”

Cost-Benefit 52

Cost-Benefit Metrics Insurance Measurement 52

bridgei2i

MAY 19, 2021

I started as an advertising, creative director, then moved on to marketing communications and then moved to marketing. So with this data revolution, you know, gaining so much momentum, you know, and everybody investing in analytics, and with ROI also becoming more and more tangible, how is the charter of GICs really changed?

Enterprise 75

Enterprise Digital Transformation Cost-Benefit Marketing 75

datapine

MARCH 18, 2020

and metrics (follows, likes, reach, growth, awareness, post performance, engagements, etc.) By using social media management reporting software to track, measure, and refine your socially-driven efforts, you will make better, swifter, and more informed decisions while maximizing your ROI with every initiative or interaction you make.

Reporting 178

Reporting Dashboards Metrics KPI 178

Occam's Razor

JANUARY 6, 2010

No longer can tools or "analysts" just puke 15 metrics on a report and hope to survive. Now go buy advertising on those sites (from any ad network) and earn a higher ROI on your campaigns. Here is a post with seven different strategies: Brand Measurement: Analytics & Metrics for Branding Campaigns.

Analytics 99

Analytics IT Statistics Metrics 99

Occam's Razor

FEBRUARY 22, 2011

Just when you thought you were finally getting more comfortable with website analytics and the metrics you report, here comes the massive explosion of mobile data! At one level it is the normal impressions and clicks data, but on another level we are getting new data and metrics we normally don't use. Couple of quick caveats: 1.

Analytics 113

Analytics Advertising Metrics Measurement 113

Smart Data Collective

JANUARY 27, 2020

Ideally, this data extracted by BI should provide marketers with information on advertisement trends, audience engagement with creatives, and resource allocation. In this way, users get all their data on their advertising campaigns in one place. They can turn mountains of data from absolutely puzzling mess to a pretty coherent picture.

Marketing 105

Marketing Advertising Business Intelligence Machine Learning 105

Occam's Razor

DECEMBER 3, 2012

It is not just what you do to attract traffic (what most people think of as marketing and advertising), but also what types of experiences you create (something people rarely think is marketing) and how good you are at delivering for where you should be in 2013 rather than 2009 (only the rarest of marketers think with this lens on).

Marketing 147

Marketing Advertising Strategy Optimization 147

Occam's Razor

AUGUST 13, 2012

Bjoern Sjut3: My main issue at the moment: How will multi-channel funnels and ROI calculations work in a multi device world? That means: All of these metrics are off. This is exactly why the Page Value metric (in the past called $index value) was created. Pick metrics that matter. That is the solution. Hopefully soon!

Modeling 124

Modeling Metrics Data Quality Data-driven 124

Occam's Razor

DECEMBER 9, 2013

The cool part about display advertising is that we can build our brands cost effectively, introduce our products to a new audience, and create demand based on a number of intent signals (this last part is often missing from offline media). Bonus: Facebook Marketing: Best Metrics, ROI, Business Value ]. Entertain Me 2.

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165

Occam's Razor

JANUARY 30, 2012

When it comes to data analysis, you are usually more likely to see me share guidance on advanced segmentation or custom reports or advanced social metrics or controlled experiments or economic value or competitive intelligence or web analytics maturity or one of an infinite number of difficult, if hugely rewarding, things. Not today.

Analytics 145

Analytics Dashboards Metrics Key Performance Indicator 145

Occam's Razor

JANUARY 7, 2019

Does Facebook advertising really work better than TV? I recommend using that money to buying your team iPhones every Friday, I assure you that'll have a positive ROI. Here are five brand and five performance metrics that'll be your BFFs in 2019, as you social strategy lives up to that now famous mantra: Show me the money!

Marketing Analytics 88

Marketing Analytics Marketing Analytics Strategy 88

Domino Data Lab

JUNE 23, 2019

Ensure that product managers work on projects that matter to the business and/or are aligned to strategic company metrics. Another pattern that I’ve seen in good PMs is that they’re very metric-driven. And then you’ll do a lot of work to get it out and then there’ll be no ROI at the end.

Management 110

Management Machine Learning Experimentation Metrics 110

Smart Data Collective

MAY 31, 2023

Most savvy marketers recognize the importance of using analytics technology to optimize their strategies to get a higher ROI. Instagram uses big data to identify and block offensive content, create personalized feeds for their users and optimize their advertising platform. however, data is available for months afterwards.

Marketing 75

Marketing Data Analytics Analytics Interactive 75