IBM Big Data Hub

SEPTEMBER 6, 2023

AI marketing is the process of using AI capabilities like data collection, data-driven analysis, natural language processing (NLP) and machine learning (ML) to deliver customer insights and automate critical marketing decisions. What is AI marketing?

Marketing 86

Marketing Technology Advertising ROI 86

CIO Business Intelligence

JULY 20, 2023

By putting algorithms to work on big data collected from diverse sources, retailers can intelligently predict what customers will buy and in which order. They also send relevant emails, advertisements, and texts. Many retailers are also following suit.

Technology 71

Technology Forecasting Advertising Machine Learning 71

FineReport

MARCH 24, 2024

Data analysts contribute value to organizations by uncovering trends, patterns, and insights through data gathering, cleaning, and statistical analysis. They collaborate with cross-functional teams to meet organizational objectives and work across diverse sectors, including business intelligence, finance, marketing, and consulting.

Statistics 52

Statistics Data mining Visualization Reporting 52

Smart Data Collective

JULY 30, 2019

The situation was famously captured by John Wanamaker, who said, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” ” Today, data is everywhere. And even advertisers can see precisely who is clicking on their banner ads and content pieces.

Advertising 109

Advertising Sales Marketing Business Intelligence 109

datapine

NOVEMBER 19, 2019

Dubai airport currently uses computer vision-powered face recognition to provide a smoother customer journey, streamlining transitions through security, passport control, and departures while gathering essential consumer data that assist in the continual improvement of its services. One of the IT buzzwords you must take note of in 2020.

Technology 279

Technology Internet of Things IT IoT 279

AWS Big Data

FEBRUARY 21, 2023

It is a data modeling methodology designed for large-scale data warehouse platforms. What is a data vault? The data vault approach is a method and architectural framework for providing a business with data analytics services to support business intelligence, data warehousing, analytics, and data science needs.

Data Warehouse 63

Data Warehouse Data Lake Cost-Benefit Modeling 63

Occam's Razor

AUGUST 13, 2012

If your wish in the second part is to track effectiveness of advertising ( how to determine ROI ) then please see this post: Measuring Incrementality: Controlled Experiments to the Rescue! Regardless… this is a subject I'd covered in detail recently: EU Cookie / Privacy Laws: Implications On Data Collection And Analysis.

Modeling 124

Modeling Metrics Data Quality Data-driven 124

Occam's Razor

APRIL 13, 2015

But, I'm a big believer in optimizing data access to be at the right time as defined by your decision-making/action-taking speeds inside your company. See rule #4, and video: A Big Data Imperative: Driving Big Action ] If your company can take real-time action, then real-time data becomes right-time data.

Analytics 155

Analytics Reporting Metrics Slice and Dice 155