Smart Data Collective

JUNE 25, 2021

Big data has been incredibly important in the marketing profession. Marketers need to rely heavily on big data technology to reach customers more effectively. Big data technology isn’t just important for making better insights. Here the information is usually collected from multiple data sources.

Dashboards 92

Dashboards Metrics Marketing Key Performance Indicator 92

IBM Big Data Hub

MARCH 29, 2024

Organizations with strong missions or values should spend time and budget on communicating their perspectives through advertising, direct-to-consumer messaging and customer engagement. Communicate mission and values Many customers, particularly millennials and Gen Z buyers, are more invested in an organization’s mission and values.

Strategy 66

Strategy Cost-Benefit Key Performance Indicator Marketing 66

datapine

FEBRUARY 4, 2020

Using the right marketing KPIs (key performance indicators) is a good start – what is now left is finding a way to organize it all in a way that makes sense and brings value. It shows how targets are performing in a monthly view, but the user can easily set this marketing dashboard to a yearly time frame.

Reporting 280

Reporting Marketing Advertising Metrics 280

Occam's Razor

MARCH 25, 2014

For Acquisition, advertising you buy on YouTube, the metrics to use would be Impressions and Click-thru Rate. Impressions because in this case a big objective is to solve for brand marketing, so getting a high share of voice is important. Why would you advertise on your temporary social channels? This was really hard.

Metrics 155

Metrics Marketing Strategy Key Performance Indicator 155

Occam's Razor

MAY 2, 2017

The very best analysts are know what matter’s the most are not the insights from big data but clear actions and compelling business impact from usually a smaller subset of key data. People ask me this seemingly simple question all the time: What Key Performance Indicators should we use for our business ?

Metrics 141

Metrics Key Performance Indicator B2B Measurement 141

Occam's Razor

DECEMBER 9, 2013

The cool part about display advertising is that we can build our brands cost effectively, introduce our products to a new audience, and create demand based on a number of intent signals (this last part is often missing from offline media). Bonus: Facebook Marketing: Best Metrics, ROI, Business Value ]. Entertain Me 2. Inform Me.

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165

Smart Data Collective

SEPTEMBER 30, 2019

Big data is changing the entire nature of decision-making across organizations of all sizes. Companies on either side of the world have identified countless applications for big data, which is helping them save considerable amounts of money and get better ROIs from various assets. Democratize Data.

Data-driven 74

Data-driven Key Performance Indicator Big Data Measurement 74