Smart Data Collective

JUNE 25, 2021

Big data has been incredibly important in the marketing profession. Marketers need to rely heavily on big data technology to reach customers more effectively. Big data technology isn’t just important for making better insights. Big data has been very important for modern marketing.

Dashboards 91

Dashboards Metrics Marketing Key Performance Indicator 91

datapine

JUNE 7, 2022

We are beginning to see correlating causation more and more with big data analyses. Data scientists are finding statistical patterns in data and sometimes care more about ­correlation rather than causation since figuring out correlation is simply easier.

Visualization 267

Visualization Metrics Statistics Dashboards 267

datapine

MAY 9, 2019

“Without big data, you are blind and deaf and in the middle of a freeway.” – Geoffrey Moore, management consultant, and author. In a world dominated by data, it’s more important than ever for businesses to understand how to extract every drop of value from the raft of digital insights available at their fingertips.

Business Intelligence 270

Business Intelligence Dashboards Data Warehouse Sales 270

datapine

FEBRUARY 4, 2020

There are numerous marketing report types, depending on which data you need to monitor and analyze. Usually, reports are done on an annual, monthly, weekly or daily basis, but sometimes you need to create an ad-hoc, KPI report for a particular purpose. 2) Marketing KPI Report. 3) Online Advertising Performance.

Reporting 280

Reporting Marketing Advertising Metrics 280

datapine

MAY 16, 2019

Exclusive Bonus Content: Ready to use data analytics in your restaurant? Get our free bite-sized summary for increasing your profits through data! Data offers the power to gain an objective, accurate, and comprehensive view of your restaurant’s daily functions. Let’s start by looking at the definition.

Analytics 163

Analytics Predictive Analytics Advertising Dashboards 163

Occam's Razor

OCTOBER 14, 2014

One more metric I love and adore highlighting to the senior leaders in companies is the KPI Page Value in Google Analytics. Remember how enamored I was with strategy three of CI tools with traffic sources to improve acquisition/marketing/advertising? You have it here, with actual self-reported data.

Key Performance Indicator 133

Key Performance Indicator Metrics Reporting Marketing 133

Occam's Razor

FEBRUARY 28, 2017

A Key Performance Indicator (KPI), our industry’s lingo for what becomes The metric, has massive influence. Applying it to digital advertising…. It will be simply because you are solving for a KPI that actually matters when it comes to the fundamental existence of your company. Leverage advertising solutions like RLSA.

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106