Smart Data Collective

JUNE 25, 2021

Big data has been incredibly important in the marketing profession. Marketers need to rely heavily on big data technology to reach customers more effectively. Big data technology isn’t just important for making better insights. Big data has been very important for modern marketing.

Dashboards 92

Dashboards Metrics Marketing Key Performance Indicator 92

datapine

JUNE 7, 2022

But while that may be the case, people are duped by data visualizations every day. From political issues to sports statistics and the recent report you received on the ROI of your company blog, the internet as well as informational reports are flooded with examples of misleading data visualization. Poor decision-making.

Visualization 267

Visualization Metrics Statistics Dashboards 267

datapine

FEBRUARY 4, 2020

There are numerous marketing report types, depending on which data you need to monitor and analyze. Usually, reports are done on an annual, monthly, weekly or daily basis, but sometimes you need to create an ad-hoc, KPI report for a particular purpose. 2) Marketing KPI Report. 3) Online Advertising Performance.

Reporting 280

Reporting Marketing Advertising Metrics 280

Occam's Razor

MAY 2, 2017

The very best analysts are know what matter’s the most are not the insights from big data but clear actions and compelling business impact from usually a smaller subset of key data. Hence, I elevated Bounce Rate to a KPI (something I advice against almost always). It is not hard to pick New Subscriptions. There you are.

Metrics 141

Metrics Key Performance Indicator B2B Measurement 141

Smart Data Collective

SEPTEMBER 30, 2019

Big data is changing the entire nature of decision-making across organizations of all sizes. Companies on either side of the world have identified countless applications for big data, which is helping them save considerable amounts of money and get better ROIs from various assets. Democratize Data.

Data-driven 74

Data-driven Key Performance Indicator Big Data Measurement 74

Occam's Razor

APRIL 29, 2013

It turns out that Marketers, especially Digital Marketers, make really silly mistakes when it comes to data. Small data. Here's why… Real-time data is very expensive. It is expensive from a systems/platforms/data processing/data reporting perspective. Focus on that, and you'll get big 5.

Marketing 166

Marketing Metrics Advertising Measurement 166