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Crucial Benefits of Collecting and Analyzing Data for Modern Businesses

Smart Data Collective

It’s important to get your customer base right – after all, targeting the wrong audience could mean that although you have an amazing product or service to offer, it simply won’t get the interest and sales that it deserves because you are advertising to the wrong people.

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What Is The Difference Between Business Intelligence And Analytics?

datapine

We already saw earlier this year the benefits of Business Intelligence and Business Analytics. In an article tackling BI and Business Analytics, Better Buys asked seven different BI pros what their thoughts were on the difference between business intelligence and analytics. Confused yet?

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5 Analytic Tools Companies Use To Organize and Study their Data

Smart Data Collective

Data can help them create strategies based on these powerful forces. In the early days of analytics, only the largest companies could afford to leverage big data. Unlike print or television ads, which are the same no matter who sees them, it’s possible to create a more personalized advertising experience with digital mediums.

Analytics 127
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The Magic of Universal Analytics: Strategy, Tactics, Implementation Tips

Occam's Razor

But, if you reflect upon the developments in analytics over the last couple of years it is incredible to see that we, web analytics, have moved so quickly towards the aforementioned outcome. In fact, even the term digital analytics is too stifling. Business analysis. No digital.

Strategy 151
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How Big Data Analytics & AI Combined can Boost Performance Immensely

Smart Data Collective

Business analytics. According to a study, 97% of businesses invest in big data and AI. By doing this, businesses can form their finance & marketing strategies with the new information they have gathered. This is where business analytic specialists come in. Targeted campaigns. Innovations.

Big Data 105
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How Restaurant Analytics Can Make Your Business More Profitable

datapine

Why Are Restaurant Analytics Important? Business analytics for restaurants is integral to understanding the inner workings of your business but and being aware of how you can improve it to foster a sustainable level of success that will set you apart from the competition. Panoramic vision. Operational efficiency.

Analytics 163
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How Data Analytics Tools Eliminate Business Owner Headaches

Smart Data Collective

Big data has the power to transform any small business. However, many small businesses don’t know how to utilize it. One study found that 77% of small businesses don’t even have a big data strategy. If your company lacks a big data strategy, then you need to start developing one today.