O'Reilly on Data

JULY 28, 2020

You must detect when the model has become stale, and retrain it as necessary. One mid-sized digital media company we interviewed reported that their Marketing, Advertising, Strategy, and Product teams once wanted to build an AI-driven user traffic forecast tool. Modeling and Evaluation. Data Exploration and Experimentation.

Marketing 363

Marketing Experimentation Metrics Testing 363

IBM Big Data Hub

DECEMBER 20, 2023

Typically, a strategy will be informed by core business objectives and keep key performance indicators (KPIs) in mind. It’s also essential to understand an organization’s market position, as the following business strategy examples will show. Live Better.”

Strategy 70

Strategy Advertising Key Performance Indicator Consulting 70

Cloudera

FEBRUARY 23, 2022

Sales and marketing are digital first and owned-media marketing is as laser-targeted as paid-media advertising. Cloudera is sponsoring the lead session, “ The tech driven telco: Driving the next wave of growth through operating model transformation ” at the TM Forum APAC Summit on March 15 th.

Data-driven 95

Data-driven Advertising IoT Digital Transformation 95

Sisense

FEBRUARY 18, 2021

Data scientists have developed multiple predictive analytics models, each tailored to different functions: Forecast models use multiple input types to estimate future outcomes: how long an engine component will last, how many in-store customers to expect on a given day, how much of an item you should keep in inventory, etc.

Predictive Analytics 66

Predictive Analytics Business Intelligence Analytics Manufacturing 66

CIO Business Intelligence

AUGUST 24, 2022

Here are some important ways a strong CIO-CHRO relationship can give organizations an edge by impacting key business objectives. “Elevating the employee experience is key to removing friction, improving the customer experience, and attracting and retaining talent.”. Honing strategic hiring priorities. OvareGroup.

Digital Transformation 124

Digital Transformation Data-driven Technology Advertising 124

bridgei2i

MAY 19, 2021

I started as an advertising, creative director, then moved on to marketing communications and then moved to marketing. That’s it; it’s amazing to see how these models keep on evolving. So, a little bit about myself, my name is Venkat Subramanian and I head marketing for BRIDGEi2i.

Enterprise 75

Enterprise Digital Transformation Marketing Cost-Benefit 75

AWS Big Data

MARCH 26, 2024

You can subscribe to data products that help enrich customer profiles, for example demographics data, advertising data, and financial markets data. Unified customer profile Graph databases excel in modeling customer interactions and relationships, offering a comprehensive view of the customer journey.

Data Strategy 68

Data Strategy Strategy Data Warehouse Prescriptive Analytics 68