Occam's Razor

OCTOBER 14, 2014

[See step four in the process for creating your Digital Marketing and Measurement Model.]. should be 1,356,000), you've set a clear line in the sand as to what performance will be declared a success or a failure at the end of the measurement time period. Just skip the we can give you data and benchmarks on performance bits.

Key Performance Indicator 133

Key Performance Indicator Metrics Reporting Marketing 133

Occam's Razor

APRIL 13, 2015

You can easily see how this will influence your marketing and advertising strategy – ad content, ad targeting and so much more. Having this data integrated into your site analytics behavior data means that you don't have to guess which of these groups/segments are more or less valuable.

Analytics 155

Analytics Reporting Metrics Slice and Dice 155

datapine

JUNE 13, 2019

There are also different types of sales reports that will focus on different aspects: the sales performance in general, detailing the revenue generated, the sales volume evolution, measuring it against the sales target pre-set, the customer lifetime value, etc. 2) Number of opportunities created. 5) Number of outbound calls by rep.

Sales 264

Sales Reporting KPI B2B 264

Domino Data Lab

JUNE 23, 2019

These measurement-obsessed companies have an advantage when it comes to AI. Google, Facebook, other leaders, they really have set up a culture of extreme measurement where every part of their product experience is instrumented to optimize clicks and drive user engagement. There wasn’t much more information on the profile.

Management 110

Management Machine Learning Experimentation Metrics 110

Jet Global

MAY 15, 2020

A financial Key Performance Indicator (KPI) or metric is a quantifiable measure that a company uses to gauge its financial performance over time. Under modern day reporting standards, companies are formally obligated to present their financial data in the following statements: balance sheet, income statement, and cash flow statement.

Metrics 98

Metrics Finance Reporting KPI 98

Occam's Razor

DECEMBER 12, 2016

I was asked a few weeks back: " What companies should we proactively help with analytics, for free, so that they can make smarter data-influenced decisions ?" You got me, I am ignoring all the data layer and custom stuff! Digital Marketing & Measurement Model. You can easily see that now my dashboard is simpler.

Analytics 141

Analytics Data-driven Strategy Consulting 141

Occam's Razor

SEPTEMBER 15, 2014

A majority of YouTube consumption is on mobile, yet if there is an advertising or content strategy inside a company for YouTube it rarely accommodates for this reality. But why blame others, in this post let's focus on one important reason whose responsibility can be squarely put on your shoulders and mine: Measurement.

Metrics 141

Metrics Reporting Analytics Marketing 141

Occam's Razor

MAY 19, 2014

Why not just measure Profit?" " That is right, we will measure it. I like it because CTR it immediately discourages spray and pray strategies so prevalent in our industry (particularly in display advertising). None of the digital analytics tools make it easy to measure true profitability. Two simple reasons.

Metrics 159

Metrics Key Performance Indicator Analytics Marketing 159

datapine

AUGUST 29, 2022

And with that understanding, you’ll be able to tap into the potential of data analysis to create strategic advantages, exploit your metrics to shape them into stunning business dashboards , and identify new opportunities or at least participate in the process. An excerpt from a rave review: “The Freakonomics of big data.”.

Big Data 263

Big Data Data Analytics Analytics Data mining 263

datapine

JANUARY 31, 2022

Because things are changing and becoming more competitive in every sector of business, the benefits of business intelligence and proper use of data analytics are key to outperforming the competition. BI software uses algorithms to extract actionable insights from a company’s data and guide its strategic decisions. The results?

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Occam's Razor

FEBRUARY 9, 2015

How is competitive intelligence data collected? Competitive intelligence data will never match your site's analytics tool. Display Advertising Opportunity Analysis. Content Consumption Competitive Analysis. + #OMG Mobile, Where's Mobile Data! CI data collection. Central America.

Metrics 155

Metrics Reporting IT Advertising 155

Jet Global

JUNE 30, 2021

A chief executive officer (CEO) key performance indicator (KPI) or metric is a relative performance measure that a CEO will use to make informed decisions. Financial KPIs for the CEO’s Dashboard. This CEO metric is used to measure how much money a company generates from its ongoing operations. What is a CEO KPI?

Metrics 106

Metrics KPI Dashboards Advertising 106