Occam's Razor

AUGUST 11, 2014

My last post, perhaps provocatively, called for a reduction of data in executive dashboards (digital, online, offline). More English (IABI, specifically) would lead to a smarter understanding of performance, and of course glory for data practitioners. Here's the post: Strategic & Tactical Dashboards: Best Practices, Examples.

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Metrics Dashboards Key Performance Indicator B2B 147

datapine

OCTOBER 29, 2021

Typically, weekly status reports are used to track progress or performance for different business scenarios, such as projects, sales, finances, marketing campaigns, human resources, or any other area that might be relevant. Weekly Marketing Report. Let’s kick it off with the definition. Let’s look at it more in detail.

Interactive 220

Interactive Reporting Dashboards Metrics 220

Jet Global

JANUARY 8, 2021

An Operations Key Performance Indicator (KPI) or metric is a discrete measurement that a company uses to monitor and evaluate the efficiency of its day-to-day operations. Leading companies make use of KPIs and KPI dashboards to measure their efficiency in real time. Manufacturing Operational Key Performance Indicators.

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Metrics Manufacturing Reporting KPI 131

datapine

APRIL 12, 2023

Incremental sales is a KPI used by marketers to assess the financial value of various promotional activities. It calculates a business’s revenue from its marketing campaigns above what they normally sell and helps build successful strategies to ensure continuous growth. What Are Incremental Sales? Keep reading to find out!

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Sales KPI Metrics Cost-Benefit 176

Smart Data Collective

DECEMBER 13, 2022

Data analytics is widely used in business since it allows organizations to better understand their consumers and improve their advertising strategies. Key performance indicators ( KPIs ) help with that. How can dashboards help them overcome obstacles? Five Best Practices for Data Analytics.

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Visualization Key Performance Indicator Sales Data Lake 136

FineReport

JUNE 14, 2023

Key Performance Indicators (KPIs) serve as vital metrics that help measure progress towards business goals. A KPI report, also known as KPI reporting, serves as a management tool for measuring, organizing, and analyzing the primary key performance indicators that are vital to a business.

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KPI Reporting Key Performance Indicator Sales 52

Occam's Razor

MARCH 25, 2014

In this post I want to share that one-page list of the best metrics for digital content, marketing and business success with you. Most of the time when I look at the dashboards and reporting efforts in companies, they are usually obsessed with one of these pieces or maybe even a couple. Context #2: Own + Rent = Great Digital Success.

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Metrics Marketing Strategy Key Performance Indicator 155

datapine

OCTOBER 7, 2020

By establishing clear operational metrics and evaluate performance, companies have the advantage of using what is crucial to stay competitive in the market, and that’s data. But first, let’s begin with a general understanding of key metrics and their usage in business. Marketing: CPC (Cost-per-Click).

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KPI Metrics Sales Visualization 269

CIO Business Intelligence

JANUARY 23, 2024

Regardless of where organizations are in their digital transformation, CIOs must provide their board of directors, executive committees, and employees definitions of successful outcomes and measurable key performance indicators (KPIs). As a result, outcome-based metrics should be your guide.

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Measurement Digital Transformation KPI Metrics 129

datapine

MAY 9, 2019

A host of business intelligence concepts are executed through intuitive, interactive tools and dashboards – a centralized space that provides the ability to drill down into your data with ease. By working with BI-based key performance indicators (KPIs), you’ll gain the ability to set actionable goals. Learn here!

Business Intelligence 270

Business Intelligence Dashboards Data Warehouse Sales 270

Jet Global

JANUARY 11, 2021

A real estate Key Performance Indicator (KPI) or metric is a quantifiable measure used to assess the performance of a business in the real estate industry. These performance metrics can be used to analyze several different business segments from individual realtor performance to investment property potential.

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Metrics Reporting KPI Key Performance Indicator 98

datapine

JANUARY 31, 2022

For example, in regards to marketing, traditional advertising methods of spending large amounts of money on TV, radio, and print ads without measuring ROI aren’t working like they used to. We’re living in the most competitive business market in history. Let’s see it with a real-world example.

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Business Intelligence Analytics Cost-Benefit ROI 214

datapine

APRIL 9, 2019

Moreover, interactive HR dashboard templates offer businesses the means to better understand their personnel, spot emerging problems or issues, and deploy proactive solutions to manage their HR departments in a more fluent, result-driven fashion. If managed strategically, your HR department could enhance your business in a number of ways.

Reporting 155

Reporting Dashboards Metrics Cost-Benefit 155

Occam's Razor

MAY 2, 2017

People ask me this seemingly simple question all the time: What Key Performance Indicators should we use for our business ? That then takes us down the very best way to answer that question, to use the five-step process to build out the Digital Marketing and Measurement Model. We have to really get good at this.

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Metrics Key Performance Indicator B2B Measurement 141

FineReport

MARCH 24, 2024

They collaborate with cross-functional teams to meet organizational objectives and work across diverse sectors, including business intelligence, finance, marketing, and consulting. They analyze, interpret, and manipulate complex data, track key performance indicators, and present insights to management through reports and visualizations.

Statistics 52

Statistics Data mining Visualization Reporting 52

Occam's Razor

AUGUST 22, 2022

(Suspiciously, there are indications that in a handful of Test DMAs it might have gone down!). You do the best you can with a marketing campaign (creative, audience, targeting, channels, media plan elements like duration, reach, frequency, media delivery quality elements like AVOC, Viewability, etc.), Example 4.

KPI 105

KPI Metrics Measurement Marketing 105

Jet Global

JUNE 30, 2021

A chief executive officer (CEO) key performance indicator (KPI) or metric is a relative performance measure that a CEO will use to make informed decisions. Financial KPIs for the CEO’s Dashboard. Quick Ratio = (Cash + Marketable Securities + Accounts Receivable) / Current Liabilities. What is a CEO KPI?

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Metrics KPI Dashboards Advertising 106

Occam's Razor

MAY 19, 2014

I like it because CTR it immediately discourages spray and pray strategies so prevalent in our industry (particularly in display advertising). Dare I say, a key performance indicator. The problem is that it does not provide any incentive to the marketing team to ensure the rest of the experience for the user is great.

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Metrics Key Performance Indicator Analytics Marketing 159

Jet Global

MAY 15, 2020

A financial Key Performance Indicator (KPI) or metric is a quantifiable measure that a company uses to gauge its financial performance over time. How to Build Useful KPI Dashboards. This key performance indicator is often used when analyzing the profitability of a potential project or investment.

Metrics 98

Metrics Finance Reporting KPI 98

Occam's Razor

FEBRUARY 28, 2017

If towards the end of the week/month your ACT was going to look terrible on your Manager’s dashboard, calls were picked up and hung up right away. Reporting/dashboards were terribly created ( CDPs anyone? ). A Key Performance Indicator (KPI), our industry’s lingo for what becomes The metric, has massive influence.

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Key Performance Indicator Metrics Measurement Advertising 106

Occam's Razor

FEBRUARY 25, 2014

A vast majority of occasions where data is presented (reports, executive dashboards, conference presentations, or just plain here's a automated emailed thingy from Google Analytics ) end up being abject failures because most of the discussion is still about the data. Focus on Economic Value from your search advertising.

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Visualization Key Performance Indicator Dashboards Metrics 144

Occam's Razor

APRIL 23, 2012

Helps make marketing better. Leaders don't quite appreciate the deep, and often corrosive, consequences of choosing metric x over metric y as a key performance indicator (KPI). Sidebar] A key performance indicator is a metric that helps you understand actual performance against preset business objectives.

Measurement 152

Measurement Key Performance Indicator Metrics KPI 152

datapine

FEBRUARY 23, 2023

It is very likely that you have found yourself looking at a chart or graph at work, in the news, sports, media, advertising, and many other places at some point in your life. Each type of chart will have a visual example generated with datapine’s professional dashboard software. This brings us to the last issue: circles take up space.

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Visualization Dashboards Sales Measurement 177

Occam's Razor

OCTOBER 14, 2014

In this type of an environment, I've frequently stressed the value of identifying targets for your key performance indicators. See step four in the process for creating your Digital Marketing and Measurement Model.]. In turn, that will help you figure out where and how much to dig to understand performance.

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Key Performance Indicator Metrics Reporting Marketing 133

Occam's Razor

JANUARY 30, 2012

Create a Customized Dashboard – Earn Love, Drive Change. #2. Create a Customized Dashboard – Earn Love, Drive Change! Who does not love dashboards? Pledge to shift away from a one-size-fits-all data puke, and use your web analytics tool to create a customized dashboard. Then click on Dashboards, and what do you see?

Analytics 145

Analytics Dashboards Metrics Key Performance Indicator 145

Occam's Razor

OCTOBER 10, 2011

and Marketing-minded people who are using lousy measures of success ("I got 158,632 Fans! So to make our marketing more efficient we shout more loudly, more frequently! That's Marketing money just can't buy. Marketing, relationships and a reach that money, honestly, can't buy. And it is a lot of work.

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Metrics Measurement Advertising Key Performance Indicator 165

Occam's Razor

OCTOBER 24, 2016

You want to win big with data, with marketing, with transformative digital yada yada and blah blah, evolve. I'll say this again at the very end… As a Marketer or an Analyst, there is nothing you'll attempt that will be more complex and challenging than what you are about to read in this post. Evolution works.

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Metrics Marketing Optimization Modeling 146

Occam's Razor

AUGUST 11, 2015

You can download them into your Google Analytics account via one click (along with some lovely Advanced Segments and a Dashboard). " Look, just grow the pie, just do better marketing. Fewer Google Analytics posts, more broad marketing and business consulting posts! Or, at least revenue net of marketing or acquisition costs?

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Reporting Analytics Metrics Key Performance Indicator 158

Occam's Razor

JUNE 28, 2011

I mean the metrics contained in 99% of digital advertising reports: Impressions, Clicks, or Emails Sent. Our Goal as a B2B business is to connect a high value prospect to an Authorized Dealer / Rep, to try to revolutionize our marketing by going after the search long tail with AdWords, and more. The sub-title of Web Analytics 2.0

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Metrics Measurement Key Performance Indicator Reporting 126

Occam's Razor

SEPTEMBER 21, 2015

We send out our multi-tab spreadsheets, our best Google Analytics custom reports , our great dashboards full of data , and more to the tactical layer of data clients. The Directors, the Marketers, the Optimization employees and our resident social media gurus. Tom Fishburne's wonderful cartoon is here for another purpose.

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Visualization Key Performance Indicator Slice and Dice Strategy 160