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5 Ways CMOs Must Exploit the Benefits of Data Analytics

Smart Data Collective

The top marketing strategists of every organization need to understand its benefits and use it effectively. The market for marketing analytics technology is growing nearly 14% a year. The demand for data analytics technology in the marketing will continue to grow as more executives recognize its benefits.

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Every Business Needs an Analytics-Driven Content Marketing Strategy

Smart Data Collective

It is easier to flush out your marketing strategy with the use of marketing automation and analytics tools. HubSpot has a list of content marketing analytics tools worth exploring , which include: HubSpot Marketing Analytics and Dashboard Software Google Analytics Buffer SimilarWeb Hotjar Semrush Moz.

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8 Steps to Leveraging Analytics to Create Successful Ecommerce Stores

Smart Data Collective

Companies that know how to leverage analytics will have the following advantages: They will be able to use predictive analytics tools to anticipate future demand of products and services. They can use data on online user engagement to optimize their business models. Step #7 — Use Analytics to Improve Your Marketing Strategy.

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Deliver Step Change Impact: Marketing & Analytics Obsessions

Occam's Razor

Google Optimize will be one of your BFFs in this quest. Eliminate 40% of the numbers from your dashboard. Bonus, with actionable ideas: Smart Dashboard Modules. ). Learn what Session Quality is in Google Analytics, then learn how to use it in your campaigns to improve conversions. Don't leave her guessing.

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Six Visual Solutions To Complex Digital Marketing/Analytics Challenges

Occam's Razor

Each of the six visuals re-frames a unique facet of the digital opportunity/challenge, and shares how to optimally take advantage of the opportunity/challenge. It is also immensely beneficial for search engine optimization (great content, delivered fresh, every day!). That could possibly be considered advertising. So fix that.