AWS Big Data

MARCH 26, 2024

A Gartner Marketing survey found only 14% of organizations have successfully implemented a C360 solution, due to lack of consensus on what a 360-degree view means, challenges with data quality, and lack of cross-functional governance structure for customer data. This is aligned to the five pillars we discuss in this post.

Data Strategy 70

Data Strategy Strategy Data Warehouse Prescriptive Analytics 70

O'Reilly on Data

JULY 28, 2020

One mid-sized digital media company we interviewed reported that their Marketing, Advertising, Strategy, and Product teams once wanted to build an AI-driven user traffic forecast tool. Take any social media company that sells advertisements. Data Quality and Standardization. If the product isn’t “viable” (i.e.,

Marketing 361

Marketing Experimentation Metrics Testing 361

O'Reilly on Data

MARCH 18, 2020

Two functional areas—marketing/advertising/PR and operations/facilities/fleet management—see usage share of about 20%. By contrast, AI adopters are about one-third more likely to cite problems with missing or inconsistent data. Companies evaluating AI, by contrast, may not yet know to what extent data quality can create AI woes.

Enterprise 307

Enterprise Deep Learning Data Governance Risk 307

FineReport

MARCH 24, 2024

Data Analyst Job Description: Major Tasks and Duties Data analysts collaborate with management to prioritize information needs, collect and interpret business-critical data, and report findings. Certified Analytics Professional (CAP) , providing advanced insights into converting data into actionable insights.

Statistics 52

Statistics Data mining Visualization Reporting 52

datapine

JANUARY 31, 2022

Because things are changing and becoming more competitive in every sector of business, the benefits of business intelligence and proper use of data analytics are key to outperforming the competition. Consumers have grown more and more immune to ads that aren’t targeted directly at them.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Sisense

OCTOBER 29, 2020

“Because AVs collect data in public where there is little ‘reasonable expectation of privacy’, they are not subject to many of the privacy laws in the U.S. The data collected by AVs in the U.S. will likely be owned by the collector of the data, not the data subject. Advertising?

Machine Learning 90

Machine Learning Data Collection Cost-Benefit Advertising 90

Occam's Razor

AUGUST 13, 2012

The questions reveal a bunch of things we used to worry about, and continue to, like data quality and creating data driven cultures. If your wish in the second part is to track effectiveness of advertising ( how to determine ROI ) then please see this post: Measuring Incrementality: Controlled Experiments to the Rescue!

Modeling 124

Modeling Metrics Data Quality Data-driven 124