Digital Marketing & Analytics: Five Deadly Myths De-mythified!
Occam's Razor
MAY 27, 2015
Here are the digital myths that are leading us down a profoundly sub-optimal path: 1. A data-first strategy is a winning formula. Programmatic advertising is all the rage. Per our friends at Wikipedia, Programmatic encompasses an array of technologies that automate the buying, placement and optimization of media inventory.
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