Smart Data Collective

DECEMBER 17, 2021

Introduction: What is Marketing Analytics and How Does it Help Marketers? Marketing Analytics is the process of analyzing marketing data to determine the effectiveness of different marketing activities. Types of Data Used in Marketing Analytics.

Marketing Analytics 93

Marketing Analytics Marketing Data-driven Analytics 93

Occam's Razor

MARCH 30, 2017

It’s implications are far and wide, even in the narrow scope that I live in (marketing, analytics, influence). More and more humans are going to be transitioned out of the business of analytics. We are needed today because data collection is hard. Here are the elements I’ll cover: + AI | Now | Local Maxima. +

Marketing Analytics 166

Marketing Analytics Marketing Analytics Deep Learning 166

Smart Data Collective

NOVEMBER 12, 2021

According to the 2021 CMO Spend Survey by Gartner, budget allocation for marketing analytics failed to make the top 3 in priority falling behind digital commerce, marketing operations and brand strategy. In summary, data driven marketing is critical to the success of marketing and communications teams globally.

Marketing 132

Marketing Advertising Data-driven Strategy 132

Occam's Razor

MAY 27, 2015

Here are the digital myths that are leading us down a profoundly sub-optimal path: 1. A data-first strategy is a winning formula. Per our friends at Wikipedia, Programmatic encompasses an array of technologies that automate the buying, placement and optimization of media inventory. Programmatic platforms are a panacea.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Occam's Razor

APRIL 21, 2014

Strategy three… Leverage the Digital Analytics Ladder for Magnificent Success to help you prioritize where to focus next. Identify where your company is currently, what the next optimal step is in the ladder and give it all your attention in terms of data analysis or analytics code fixes. strategies).

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

Occam's Razor

JUNE 6, 2007

You'll significantly speed up your own analytics and decision making journey. How should you approach web analytics? What should you worry about when selecting a web analytics tools? What's the optimal organization structure (and who should own web analytics!)? What to look for in great web analysts?

Analytics 60

Analytics Metrics Marketing Dashboards 60

Occam's Razor

OCTOBER 12, 2017

The first two are from editions of my newsletter, The Marketing – Analytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!). Optimal Starting SCOTUS Starting Points. If you would like to pursue my personal strategy, here are a collection of cases to use as starting points.

Marketing 136

Marketing Analytics Machine Learning Strategy 136