IBM Big Data Hub

SEPTEMBER 6, 2023

AI marketing is the process of using AI capabilities like data collection, data-driven analysis, natural language processing (NLP) and machine learning (ML) to deliver customer insights and automate critical marketing decisions. What is AI marketing?

Marketing 88

Marketing Technology Advertising ROI 88

Domino Data Lab

MAY 8, 2019

The lens of reductionism and an overemphasis on engineering becomes an Achilles heel for data science work. Instead, consider a “full stack” tracing from the point of data collection all the way out through inference. measure the subjects’ ability to trust the models’ results. . – back to the structure of the dataset.

Machine Learning 105

Machine Learning Data Science Modeling Visualization 105

Domino Data Lab

JUNE 23, 2019

These measurement-obsessed companies have an advantage when it comes to AI. Google, Facebook, other leaders, they really have set up a culture of extreme measurement where every part of their product experience is instrumented to optimize clicks and drive user engagement. To prioritize, how do we do this?

Management 110

Management Machine Learning Experimentation Metrics 110

Occam's Razor

APRIL 13, 2015

You can easily see how this will influence your marketing and advertising strategy – ad content, ad targeting and so much more. Having this data integrated into your site analytics behavior data means that you don't have to guess which of these groups/segments are more or less valuable.

Analytics 155

Analytics Reporting Metrics Slice and Dice 155

Occam's Razor

AUGUST 13, 2012

Yehoshua Coren: Best ways to measure user behavior in a multi-touch, multi-device digital world. What's possible to measure. What's not possible to measure. Bjoern Sjut3: My main issue at the moment: How will multi-channel funnels and ROI calculations work in a multi device world? Let's do this!

Modeling 124

Modeling Metrics Data Quality Data-driven 124

Jet Global

MAY 15, 2020

A financial Key Performance Indicator (KPI) or metric is a quantifiable measure that a company uses to gauge its financial performance over time. Under modern day reporting standards, companies are formally obligated to present their financial data in the following statements: balance sheet, income statement, and cash flow statement.

Metrics 98

Metrics Finance Reporting KPI 98

Occam's Razor

APRIL 21, 2014

I am having issues prioritizing 1) recommending fixing on site issues affecting real traffic levels versus 2) correcting significant configuration issues in Analytics measuring current site traffic. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131