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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

We've seen explosive growth in brand pages, types of advertising and other fun ways to monetize this audience. From the data presented, there is no way to tell if the Facebook campaign worked or not. Based on results of value identified for Facebook, optimize their advertising mix strategy for future product launches.

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What Data Metrics Should Be Incorporated Into a Marketing Dashboard?

Smart Data Collective

Big data has been incredibly important in the marketing profession. Marketers need to rely heavily on big data technology to reach customers more effectively. Big data technology isn’t just important for making better insights. Visual marketing dashboards are prime examples of using big data effectively in marketing.

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Multi-Touch Attribution: The Marketer’s Secret Weapon to Make Smarter, Data-Driven Decisions

Sisense

Your customers interact with multiple campaigns: They start with a TV ad, see a Facebook ad, see a Google Ad two days later, discover an SEO-driven blog article, and finally click on an email discount offer to make a purchase. Get a unified view of all your marketing data sources. Learn more. MTA introduces a new way of thinking.

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Getting Started With Incremental Sales – Best Practices & Examples

datapine

Incremental Sales Calculation As mentioned, incremental sales are used by businesses as a key performance indicator to measure the financial success of their promotional efforts. In November, while running an advertising campaign that cost $1,500, the retailer sells $20,000 worth of ethical sweaters online.

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Create a lasting customer retention strategy

IBM Big Data Hub

Collect customer feedback Collect, analyze and distribute customer data through reviews and surveys. For CRMs, they can use AI and machine learning to automate the retrieval and analysis of customer data they’ve collected. It’s also important to track and analyze social media conversations about your brands.

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Take Advantage Of Operational Metrics & KPI Examples – A Comprehensive Guide

datapine

Using data in today’s businesses is crucial to evaluate success and gather insights needed for a sustainable company. By establishing clear operational metrics and evaluate performance, companies have the advantage of using what is crucial to stay competitive in the market, and that’s data. Who will measure it?

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Introduction To The Basic Business Intelligence Concepts

datapine

“Without big data, you are blind and deaf and in the middle of a freeway.” – Geoffrey Moore, management consultant, and author. In a world dominated by data, it’s more important than ever for businesses to understand how to extract every drop of value from the raft of digital insights available at their fingertips.