Smart Data Collective

NOVEMBER 12, 2021

According to the 2021 CMO Spend Survey by Gartner, budget allocation for marketing analytics failed to make the top 3 in priority falling behind digital commerce, marketing operations and brand strategy. Data is really the only way to get a 360-degree view of your customer and how they behave online.

Marketing 132

Marketing Advertising Data-driven Strategy 132

Smart Data Collective

JUNE 24, 2021

We have talked extensively about the value of using data for marketing strategies in all industries. Analytics can be particularly useful for content marketing. Many marketers are stuck in 2008, when data analytics didn’t have a place in digital marketing strategies. Find new leads.

Marketing 88

Marketing Strategy Analytics Marketing Analytics 88

Smart Data Collective

MARCH 31, 2020

The market for big data and AI is surging. One recent study found that the global market for these technologies will be worth $229 billion within the next five years. And in the marketing industry, AI is revolutionizing the way corporations use data, interact with customers, and grow their firm’s reach.

Marketing 91

Marketing Advertising Big Data ROI 91

Smart Data Collective

JUNE 25, 2021

Big data has been incredibly important in the marketing profession. Marketers need to rely heavily on big data technology to reach customers more effectively. Big data technology isn’t just important for making better insights. They must make sure that their marketing strategy is operating effectively.

Dashboards 93

Dashboards Metrics Marketing Key Performance Indicator 93

Smart Data Collective

MARCH 28, 2022

Modern businesses that neglect to invest in big data are at a tremendous disadvantage in an evolving global economy. Smart companies realize that data mining serves many important purposes that cannot be overlooked. One of the most important benefits of data mining is gaining knowledge about customers.

Data mining 99

Data mining Customer Analytics Marketing Advertising 99

Smart Data Collective

JULY 24, 2023

Nabil M Abbas of Towards Data Science talked about one of the most interesting ways that data analytics is changing the NBA. Abbas states that more players are attempting three-point shots based on analytics findings. We will also cover some of the changes brought on by data analytics. a year until 2030.

Analytics Technologies 79

Analytics Technologies Marketing Technology Analytics 79

Smart Data Collective

MARCH 30, 2022

Companies that know how to leverage analytics will have the following advantages: They will be able to use predictive analytics tools to anticipate future demand of products and services. They can use data on online user engagement to optimize their business models. Step #1 — Use Analytics to Select the Right Name.

Analytics 117

Analytics Cost-Benefit Testing Dashboards 117

Smart Data Collective

OCTOBER 5, 2021

Analytics technology has been invaluable to modern marketing. The market for web analytics is projected to be worth $9.11 The utilization of analytics and big data in the marketing industry has played a massive role in this robust growth. Can data analytics help you get more out of your PPC campaigns?

Analytics 121

Analytics Marketing ROI Testing 121

datapine

MAY 9, 2019

“Without big data, you are blind and deaf and in the middle of a freeway.” – Geoffrey Moore, management consultant, and author. In a world dominated by data, it’s more important than ever for businesses to understand how to extract every drop of value from the raft of digital insights available at their fingertips.

Business Intelligence 270

Business Intelligence Dashboards Data Warehouse Sales 270

Sisense

JANUARY 22, 2021

That advice is a quintessential actionable insight: The algorithm models the applicant’s probability of success by training on a mountain of historical data and market factors. In every industry, actionable insights arising from analytics and AI are no longer a luxury, but a necessity for achieving competitiveness.

Machine Learning 52

Machine Learning Unstructured Data Forecasting Advertising 52

Smart Data Collective

DECEMBER 2, 2021

Big data is a gamechanger for the marketing sector. We have talked about the benefits of using big data in online marketing. However, there are other reasons to use big data to make the most of your marketing strategy. One often overlooked opportunity to leverage big data is in the context of SMS marketing.

Data-driven 100

Data-driven Marketing Strategy Advertising 100

Occam's Razor

JANUARY 7, 2019

In those moments, you are not thinking of delivering incremental change… You are driven by a desire to deliver a step change (a large or sudden discontinuous change, especially one that makes things better – I’m borrowing the concept from mathematics and technology, from “step function”). Take a class in data visualization.

Marketing Analytics 88

Marketing Analytics Marketing Analytics Strategy 88

Occam's Razor

MAY 27, 2015

A data-first strategy is a winning formula. Programmatic advertising is all the rage. Google's Adwords is perhaps the simplest example of programmatic advertising. I love the shift to intent-based targeting (I cannot stress how massively important to the future of advertising and marketing). The web is dead.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Sisense

JUNE 17, 2021

According to MarketingEvolution.com, customers are 80% more likely to give their business to brands that offer personalized, custom marketing interactions. After all, if you don’t know who you’re marketing to, what do you really know? The right data is the key to a successful growth marketing program. Absolutely.

Marketing 52

Marketing Interactive Metrics Advertising 52

Occam's Razor

JANUARY 4, 2022

Consider that Display advertising is a tiny part of your budget. It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. It is typically computed by dividing the Revenue from Advertising by the Cost of Advertising (a.k.a. Wait a minute. Most important KPI?

KPI 127

KPI Advertising Metrics Measurement 127

Occam's Razor

JULY 6, 2016

Analysts, honestly, make the world go round when it comes to any successful business – yes, data is that important. Today's post is an adjacent mistake: The cardinal sin of spending too much time with data and in reports! But, perhaps I'm at fault for creating the problem of you spending all your time with data.

Testing 86

Testing Marketing Experimentation Cost-Benefit 86

Smart Data Collective

MAY 19, 2022

Big data technology is incredibly important in many aspects of modern business. The sales profession is one of the areas most affected by data. billion on marketing analytics in 2020 alone. There are many ways that big data is helping companies improve sales. Smart companies are using big data to make it possible.

Sales 133

Sales Big Data Cost-Benefit Marketing 133

Smart Data Collective

AUGUST 31, 2021

Big data has led to some remarkable changes in the field of marketing. It has been especially impactful in regards to online content marketing. Many marketers have used AI and data analytics to make more informed insights into a variety of campaigns. Why You Need to Focus on Data-Driven Content Marketing.

Data-driven 122

Data-driven Marketing Big Data Advertising 122

Smart Data Collective

MAY 31, 2023

Big data technology has significantly changed the marketing profession over the last few years. One of the biggest changes brought on by big data has been in the field of social media marketing. Most savvy marketers recognize the importance of using analytics technology to optimize their strategies to get a higher ROI.

Marketing 77

Marketing Data Analytics Analytics Interactive 77