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Fundamentals of Data Mining

Data Science 101

This data alone does not make any sense unless it’s identified to be related in some pattern. Data mining is the process of discovering these patterns among the data and is therefore also known as Knowledge Discovery from Data (KDD). Machine learning provides the technical basis for data mining.

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Creative Ways to Leverage Big Data for an Optimal Marketing Plan

Smart Data Collective

The main types of big data you’ll want to capture include: Customer data Operational data Financial data. By collecting and analysing customer data, you’ll get a much better idea of who your target audience is. Don’t forget to advertise the ways you give back to the community on your social media platforms.

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Be the Best – 9 Ways to Market Your Business with Big Data

Smart Data Collective

This is where data-driven marketing strategies come into play. If you are looking to increase your customer base, here are 9 ways to successfully market your business by leveraging big data tools. Exercise Search Engine Optimization. Big data has become essential for modern SEO. Develop an App.

Big Data 140
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Data-Driven Marketing Offers Huge Benefits for Landscapers

Smart Data Collective

They can use cutting-edge data-driven technology to help you put your business in front of the right audience. Digital marketing can take your business advertisement campaign from word-of-mouth recommendation to a larger platform that reaches several potential customers at a time. Use AI for Content Marketing.

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AI Leads to New Complications and Opportunities in PPC Marketing

Smart Data Collective

Leading digital advertising platforms such as Google and Microsoft Advertising have been at the forefront of technological innovation for years. Advertising networks are using new features like remarketing to help boost engagement. Do you want to know more about advertising and artificial intelligence?

Marketing 119
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Search Engine Marketers Without Data Analytics Knowledge Are Obsolete

Smart Data Collective

For someone with an online business, staying on top of hundreds of Google algorithm updates and implementing data-driven SEM practices is the key to place digital content on top of search engine results and enhance visibility. They won’t be able to optimize their paid ads strategy without collecting data on user engagement.

Marketing 127
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Startups Must Take Advantage of Big Data to Gain a Competitive Edge

Smart Data Collective

You can even try using data from networks like Facebook, Google and other advertising networks with information on audience. This data can help startups assess the potential market size and reach of their strategies. The best example is search engine optimization (SEO), as it offers a little something for everyone.

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