Smart Data Collective

JUNE 25, 2021

Big data has been incredibly important in the marketing profession. Marketers need to rely heavily on big data technology to reach customers more effectively. Visual marketing dashboards are prime examples of using big data effectively in marketing. It is no longer safe to indulge in guesswork about marketing strategies.

Dashboards 91

Dashboards Metrics Marketing Key Performance Indicator 91

Sisense

JUNE 22, 2021

As a marketer, attribution is one of the most important challenges you face today in a multi-channel world. Traditional marketing attribution will tell you that the email campaign converts the best and that you should drop the rest. Get a unified view of all your marketing data sources. Learn more.

Data-driven 52

Data-driven Sales Marketing Key Performance Indicator 52

datapine

MAY 9, 2019

While you still need to do your homework and check everything using critical thinking , if you use business intelligence correctly, you’ll have an incredible competitive advantage over the other companies in your market. By working with BI-based key performance indicators (KPIs), you’ll gain the ability to set actionable goals.

Business Intelligence 270

Business Intelligence Dashboards Data Warehouse Sales 270

Smart Data Collective

APRIL 18, 2023

Marketing is becoming more science than art due to digitization. Data-savvy marketers have access to valuable insights into their customers, performance, and opportunities for improvement. Marketing departments that don’t embrace analytics risk being outpaced by competitors and consumer expectations.

Marketing 100

Marketing Data Analytics Analytics Advertising 100

Occam's Razor

JANUARY 4, 2022

Consider that Display advertising is a tiny part of your budget. It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. It is typically computed by dividing the Revenue from Advertising by the Cost of Advertising (a.k.a. Wait a minute. Most important KPI?

KPI 127

KPI Advertising Metrics Measurement 127

Occam's Razor

MARCH 7, 2016

I want you to sign up for something very, very special I'm doing: Writing short stories from the intersection of marketing and analytics. My newsletter is called The Marketing < > Analytics Intersect. but also trying to influence your marketing strategy. Please do sign up. Should you own or rent?

Marketing Analytics 86

Marketing Analytics Marketing Analytics KPI 86