Remove Advertising Remove Key Performance Indicator Remove Marketing Remove Marketing Analytics
article thumbnail

What Data Metrics Should Be Incorporated Into a Marketing Dashboard?

Smart Data Collective

Big data has been incredibly important in the marketing profession. Marketers need to rely heavily on big data technology to reach customers more effectively. Visual marketing dashboards are prime examples of using big data effectively in marketing. It is no longer safe to indulge in guesswork about marketing strategies.

article thumbnail

Multi-Touch Attribution: The Marketer’s Secret Weapon to Make Smarter, Data-Driven Decisions

Sisense

As a marketer, attribution is one of the most important challenges you face today in a multi-channel world. Traditional marketing attribution will tell you that the email campaign converts the best and that you should drop the rest. Get a unified view of all your marketing data sources. Learn more.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Introduction To The Basic Business Intelligence Concepts

datapine

While you still need to do your homework and check everything using critical thinking , if you use business intelligence correctly, you’ll have an incredible competitive advantage over the other companies in your market. By working with BI-based key performance indicators (KPIs), you’ll gain the ability to set actionable goals.

article thumbnail

5 Reasons to Hire a Marketing Agency that Knows Data Analytics

Smart Data Collective

Marketing is becoming more science than art due to digitization. Data-savvy marketers have access to valuable insights into their customers, performance, and opportunities for improvement. Marketing departments that don’t embrace analytics risk being outpaced by competitors and consumer expectations.

Marketing 100
article thumbnail

The Most Important Business KPIs. (Spoiler: Not Conversion Rate!)

Occam's Razor

Consider that Display advertising is a tiny part of your budget. It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. It is typically computed by dividing the Revenue from Advertising by the Cost of Advertising (a.k.a. Wait a minute. Most important KPI?

KPI 127
article thumbnail

The Marketing Analytics Intersect: My Newsletter!

Occam's Razor

I want you to sign up for something very, very special I'm doing: Writing short stories from the intersection of marketing and analytics. My newsletter is called The Marketing < > Analytics Intersect. but also trying to influence your marketing strategy. Please do sign up. Should you own or rent?