Occam's Razor

MARCH 23, 2021

Executive scorecards, post-campaign analysis, some limited data puking (only when we absolutely can’t get away with it because someone who influences our existence is asking!), Does advertising really have a long-term business impact ? Matched market tests. sales) impact of my brand marketing? Meta-analysis.

Analytics 131

Analytics Scorecard Strategy Testing 131

Occam's Razor

JUNE 4, 2012

These insightful reports are from the six I'd created for my latest video for the Market Motive Web Analytics Master Certification course. My latest video was on how to find meaningful insights, faster, when performing paid search analysis with web analytics tools (rather than, say, the AdWords or Bing UI).

Reporting 127

Reporting Analytics Metrics Advertising 127

Occam's Razor

JANUARY 30, 2012

" That will lead to: "Awesome, I know exactly which critical few Key Performance Indicators I'll be showing in our dashboard." For example I get twice the traffic for "digital marketing" from Bing than from Google. of the people who visit the Digital Marketing section of the blog do the same.

Analytics 145

Analytics Dashboards Metrics Key Performance Indicator 145