datapine

APRIL 21, 2022

Digital transformation of your business is possible when you can use emerging automation, Machine Learning (ML), and Artificial Intelligence (AI) technologies in your marketing. However, when it comes to digital transformation in marketing, there is a larger revolution in how marketers use modern tools and technologies.

Digital Transformation 206

Digital Transformation Marketing Advertising Scorecard 206

datapine

FEBRUARY 10, 2021

If you want to focus on advertisements on social media, then metrics such as the CPC and CTR should be included in your dashboard for social media. And while there are many options on the market, only a fraction will provide you with advanced features that will actually bring business value. Social media KPI scorecard.

Dashboards 193

Dashboards Scorecard KPI Metrics 193

Occam's Razor

MARCH 23, 2021

Executive scorecards, post-campaign analysis, some limited data puking (only when we absolutely can’t get away with it because someone who influences our existence is asking!), Does advertising really have a long-term business impact ? Matched market tests. sales) impact of my brand marketing? Meta-analysis.

Analytics 131

Analytics Scorecard Strategy Testing 131

Occam's Razor

MAY 5, 2016

Both the non-intelligent advertiser and the non-intelligent publisher. Neither wants to grow up and consider using the data available for Mitch to be smarter about advertising. Relevance in advertising is possible, it is even exciting. One caveat… This blog does have any advertising on it. You will be rich.

Metrics 103

Metrics Reporting Analytics Advertising 103

datapine

AUGUST 19, 2020

Monitor trends: Comparing information with your past performance or setting a KPI scorecard template that you can translate to multiple business scenarios about your inventory measures and metrics will help you spot trends or inefficiencies in your processes. You can calculate it by dividing the costs of goods sold by the average inventory.

Metrics 286

Metrics KPI Cost-Benefit Dashboards 286

Occam's Razor

JUNE 4, 2012

These insightful reports are from the six I'd created for my latest video for the Market Motive Web Analytics Master Certification course. Paid Search is in a silo under Advertising (where nothing else exists, all other advertising you do is conveniently hidden away under, get this, Traffic Sources > Sources > Campaigns!).

Reporting 127

Reporting Analytics Metrics Advertising 127

Occam's Razor

AUGUST 9, 2016

For our Market Motive Analytics training course , we provide students with access to one ecommerce and one non-ecommerce site because they simply can't learn well enough from my magnificent videos. I am big believer in evolution (hence my marketing and analytics ladders of awesomeness ). Now, you can!

Analytics 109

Analytics Metrics Reporting Strategy 109