Occam's Razor

JANUARY 21, 2009

Why just measure conversions as one purchase or conversions just as a submission of a lead or opening of an account on facebook / twitter / what ever? Why not measure Visitor behavior after that first purchase / lead / membership sign up (or the first super poke)? Yet it is likely that you are measuring incomplete success.

Measurement 75

Measurement Analytics Metrics Key Performance Indicator 75

datapine

OCTOBER 10, 2019

A business dashboard offers at-a-glance insights based on key performance indicators (KPIs) and is an intuitive and visually pleasing way to consume data. Looking at total digital advertising spent and the revenue. d) What KPIs, if measured, will help them reach their goals?

Dashboards 146

Dashboards Visualization Sales Metrics 146

Occam's Razor

JUNE 4, 2012

The first part of my Market Motive video covers the best way to identify optimal starting points for improving bottom-line impact right away (I call it campaigns, keywords, outcomes ) and how to find opportunities for making immediate fixes ( optimizing ad copy, landing pages, match types ). Criminal behavior.

Reporting 127

Reporting Analytics Metrics Advertising 127

Occam's Razor

JULY 22, 2013

Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. We (oh how I hate this) apply irrational and "narrow-view" measurement strategies toward understanding what is successful and what's not. Then there is Agile for engineering.

Measurement 163

Measurement Marketing Key Performance Indicator Metrics 163

Occam's Razor

JANUARY 31, 2017

It also forces a lot less think than might be optimal. Everything seems sub-optimal. The latter is especially important because it directly ties to what content the ads/marketing should contain, what the tone and texture should be of the landing page/app experience, and what we'll use to measure success (S, T, D, C metrics).

Visualization 148

Visualization IT Strategy Key Performance Indicator 148

datapine

OCTOBER 29, 2021

Armed with powerful visualizations and real-time data, modern weekly summary reports enable businesses to closely monitor their performance and the progress of their strategies to extract relevant insights and optimize their processes to ensure constant growth. Your Chance: Want to build great weekly status reports on your own?

Interactive 220

Interactive Reporting Dashboards Metrics 220

Smart Data Collective

APRIL 18, 2023

They will know how to optimize your campaigns to minimize wasteful ad spend. Advertising costs in performance marketing are charged when a targeted online user performs a specific action, like clicking on a paid advertisement. This reduces wastage and makes advertising more relevant and less expensive.

Marketing 100

Marketing Data Analytics Analytics Advertising 100

datapine

FEBRUARY 4, 2020

Management thinker Peter Drucker once stated, “if you can’t measure it, you can’t improve it” – and he couldn’t be more right. Using the right marketing KPIs (key performance indicators) is a good start – what is now left is finding a way to organize it all in a way that makes sense and brings value. click to enlarge**.

Reporting 280

Reporting Marketing Advertising Metrics 280

Occam's Razor

MARCH 25, 2014

I recently had an opportunity to recommend to a group of CEOs everything they should measure for everything they should do with digital. One good way to accomplish that is to ensure you have an optimal org design , and that your Digital Marketing and Measurement Model exemplifies this balance. Now measure like crazy!

Metrics 155

Metrics Marketing Strategy Key Performance Indicator 155

Occam's Razor

MAY 2, 2017

People ask me this seemingly simple question all the time: What Key Performance Indicators should we use for our business ? That then takes us down the very best way to answer that question, to use the five-step process to build out the Digital Marketing and Measurement Model. We have to really get good at this.

Metrics 141

Metrics Key Performance Indicator B2B Measurement 141

Occam's Razor

AUGUST 22, 2022

and sometimes the dice does not roll your way when you measure impact. You can measure seven additional metrics – say for diagnostic purposes -, but there has to be just one Success KPI. Creating a performance Success KPI for a brand campaign is a particularly common, and heartbreaking, mistake. Example 2. Example 4.

KPI 105

KPI Metrics Measurement Marketing 105

FineReport

DECEMBER 29, 2021

Dashboard metrics tool tracks key performance indicators to monitor marketing activities over time and across various channels. It uses a performance metrics dashboard. A company can keep track of all critical indicators and benchmarks using a dashboard. The time to hire is an essential measure in recruitment.

KPI 52

KPI Metrics Dashboards Key Performance Indicator 52

datapine

MAY 16, 2019

In today’s hyper-connected digital landscape, it’s possible to collect, organize, and present every single fragment of information – from wait time to staff performance and menu optimization – in a way that will help your restaurant evolve and improve on a continual basis. Why Are Restaurant Analytics Important?

Analytics 163

Analytics Predictive Analytics Advertising Dashboards 163

FineReport

MAY 25, 2023

Its primary objective is to enhance the HR department’s recruitment processes, optimize workplace management, and improve overall employee performance. With a plethora of HR key performance indicators (KPIs), the aim is to transition from mere reporting to leveraging analytics effectively.

Dashboards 52

Dashboards Metrics Cost-Benefit Key Performance Indicator 52

Occam's Razor

FEBRUARY 28, 2017

The qualitative surveys measuring unhappiness went down even more than before. A Key Performance Indicator (KPI), our industry’s lingo for what becomes The metric, has massive influence. You are what you measure. While not optimal, it was understandable given the evolutionary stage they were at. CPM baby!

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106

Occam's Razor

DECEMBER 9, 2013

Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). During this stage you should also invest a lot in Search Engine Optimization. Business results suffer. Second , create the world's greatest mobile experience.

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165

Occam's Razor

JULY 15, 2014

The VPs of Marketing, Advertising, Product, Public Relations, Human Resources etc., They should get a handful of numbers/charts (ideally identified upfront by the Digital Marketing and Measurement Model – DMMM) and they should get your brain in a box. The CXOs have very little of all three factors. Context is everything.

Dashboards 159

Dashboards Key Performance Indicator Snapshot Slice and Dice 159

Occam's Razor

AUGUST 11, 2015

To aid further discovery, I've created a drilldown for country to optimize my social participation. Finally for outcomes I've picked Page Value (remember, it is imprecise to measure session level metrics like conversion rate, goal completions, for hit level dimensions like pages). I should stop writing this one. :).

Reporting 158

Reporting Analytics Metrics Key Performance Indicator 158

Occam's Razor

OCTOBER 10, 2011

I am going to break one of my unspoken cardinal rules: Only write about real problems and measurement that is actually possible in the real world. I am going to define a way for you to think about measuring social media, and you can't actually easily measure what I am going to recommend. So why not measure that?

Metrics 165

Metrics Measurement Advertising Key Performance Indicator 165

Occam's Razor

AUGUST 11, 2014

So obviously the executives will want a dashboard module that represents search performance. Given our challenges with not provided , (See: Search: Not Provided: What Remains, Keyword Data Options, the Future ), it might be optimal to just have the search engine level view in the dashboard. They will be silent and behind the scenes.

Metrics 147

Metrics Dashboards Key Performance Indicator B2B 147

datapine

APRIL 9, 2019

By leveraging HR KPIs (Key Performance Indicators), which are measurements that enable businesses to track very specific areas of human resources-related data, companies like yours can continuously and consistently improve their HR capabilities. a) Recruiting HR Report Template and KPIs.

Reporting 155

Reporting Dashboards Metrics Cost-Benefit 155

Occam's Razor

MAY 19, 2014

Why not just measure Profit?" " That is right, we will measure it. The examples cover elements we optimize for in our acquisition ( what are we doing to attract traffic ), behavior ( what happens once they land on our website ) and outcomes ( did we end up making money, were the customers satisfied ) strategies.

Metrics 159

Metrics Key Performance Indicator Analytics Marketing 159

Occam's Razor

FEBRUARY 3, 2014

Some use the display advertising options on YouTube, but are not sure what value those ads deliver (and how to think of them in context of web display ads or even TV). It is a pure advertising platform (like every site on the world). And yes, finally, there is the problem of measurement. How to measure (success)?

Marketing 149

Marketing Analytics Advertising Measurement 149

Occam's Razor

OCTOBER 24, 2016

Step 1: Optimal Metrics. It lays out an evolutionary path for the key performance indicators you should use to drive digital sophistication inside your company. The art and science of allocating optimal amounts of credit to each marketing channel, based on the activity it created, is called attribution analysis.

Metrics 146

Metrics Marketing Optimization Modeling 146

datapine

FEBRUARY 23, 2023

It is very likely that you have found yourself looking at a chart or graph at work, in the news, sports, media, advertising, and many other places at some point in your life. 5) Bar Graphs There are three key types of bar graphs that we will cover in this section: Horizontal, Grouped and Stacked.

Visualization 177

Visualization Dashboards Sales Measurement 177

Occam's Razor

JUNE 28, 2011

Perhaps your client did not provide you with the all important Web Analytics Measurement Model. I mean the metrics contained in 99% of digital advertising reports: Impressions, Clicks, or Emails Sent. I love Loyalty and Recency because they measure what actually matter (repeated frequent visits by an individual. " Sad.

Metrics 126

Metrics Measurement Key Performance Indicator Reporting 126

Occam's Razor

OCTOBER 19, 2010

A huge vast majority of clicks coming from search engines continue to be organic clicks (which is why I love and adore search engine optimization). You'll measure Task Completion Rate in 4Q (below). You'll measure Share of Search using Insights for Search (below). Google Website Optimizer. LivePerson.

Analytics 135

Analytics Testing Measurement Optimization 135

Occam's Razor

APRIL 23, 2012

You know the drill: Measure. Leaders don't quite appreciate the deep, and often corrosive, consequences of choosing metric x over metric y as a key performance indicator (KPI). Sidebar] A key performance indicator is a metric that helps you understand actual performance against preset business objectives.

Measurement 152

Measurement Key Performance Indicator Metrics KPI 152

datapine

JANUARY 31, 2022

Because things are changing and becoming more competitive in every sector of business, the benefits of business intelligence and proper use of data analytics are key to outperforming the competition. Consumers have grown more and more immune to ads that aren’t targeted directly at them. Let’s see it with a real-world example. The results?

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Occam's Razor

APRIL 29, 2013

But it is not a key performance indicator. You measure bounce rate and you can find those things, then figure out if the problem is at the source (ads) or destination (your site). By lowering your bounce rate all you managed to accomplish is get your ads created and targeted properly and optimize the landing pages.

Marketing 166

Marketing Metrics Advertising Measurement 166

Jet Global

JUNE 30, 2021

A chief executive officer (CEO) key performance indicator (KPI) or metric is a relative performance measure that a CEO will use to make informed decisions. This CEO metric is used to measure how much money a company generates from its ongoing operations. The ROE CEO KPI can help track this performance.

Metrics 106

Metrics KPI Dashboards Advertising 106