Advertising Marketing Analytics Metrics Strategy 
Smart Data Collective
JUNE 25, 2021
Visual marketing dashboards are prime examples of using big data effectively in marketing. In this day and age, all businesses must pay especially close consideration to the performance of their marketing metrics dashboard. They must make sure that their marketing strategy is operating effectively.
Smart Data Collective
NOVEMBER 5, 2023
Marketing analytics has become a dealmaker in the business world. Companies are projected to spend over $10 billion on marketing analytics technology in 2028. The digital marketing sector is among those most influenced by the benefits of analytics technology. The benefits are massive.
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Occam's Razor
MAY 5, 2016
Both the non-intelligent advertiser and the non-intelligent publisher. Neither wants to grow up and consider using the data available for Mitch to be smarter about advertising. Relevance in advertising is possible, it is even exciting. One caveat… This blog does have any advertising on it. You will be rich.
Smart Data Collective
MARCH 29, 2021
If your brand is trying to navigate today’s crowded and confusing analytics environment, one of the best things you can do is actively seek to reduce the amount of information you’re trying to wrangle. Instead of looking at everything, you can identify which strategies offer the most valuable insights and set the rest aside.
Smart Data Collective
OCTOBER 5, 2021
Companies that intend to use analytics in PPC can find that it drastically reduces the CPA of lead conversions, while also increasing the number of leads as well. Is an Analytics-Driven PPC Strategy the Best Approach for Lead Generation? Data analytics is going to be very important for this stage.
Occam's Razor
JANUARY 7, 2019
Does Facebook advertising really work better than TV? Same as the #1 on the Analytics list. :) Far too many Marketers ignore this simple strategy to make lots more money. Put up or shut up time for your social media strategy. Focus on social media primarily as a paid media strategy. Or, to disprove it.
Occam's Razor
JANUARY 4, 2022
We can all use head fake metrics to calling out useless activity metrics. [ None of them are KPIs, most barely qualify to be a metric because of the profoundly questionable measurement behind them. ]. Consider that Display advertising is a tiny part of your budget. Conversion Rate obviously is a fine metric.
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