CIO Business Intelligence

JUNE 14, 2023

Data and big data analytics are the lifeblood of any successful business. Getting the technology right can be challenging but building the right team with the right skills to undertake data initiatives can be even harder — a challenge reflected in the rising demand for big data and analytics skills and certifications.

Big Data 124

Big Data Data Analytics Analytics Predictive Modeling 124

Smart Data Collective

JULY 11, 2022

We have talked about the benefits of using big data in the marketing profession in the past. CMOs Are Investing in the Benefits of Big Data. The market for marketing analytics technology is growing nearly 14% a year. These data analytics platforms make it easier to improve the ROI of your strategy.

Data Analytics 134

Data Analytics Analytics Advertising Big Data 134

Smart Data Collective

MAY 19, 2022

Big data has become a very important part of modern marketing practices. More companies are using data analytics and AI to optimize their marketing strategies. LinkedIn is one of the platforms that helps people use big data to facilitate online marketing. It is well known that LinkedIn is built on big data.

Data Analytics 141

Data Analytics Analytics Big Data Advertising 141

Smart Data Collective

MAY 28, 2022

Fortunately, companies can use big data to optimize their business models. for every $1 they invest in data analytics. One of the most important ways for brands to improve their profitability with data analytics is through conversion rate optimization. The average company receives $10.66 Indeed, there’s one.

Data Analytics 107

Data Analytics Analytics Data mining ROI 107

Smart Data Collective

JANUARY 26, 2022

Legal analytics is an evolving discipline that is changing the future of the legal profession. Law firms are expected to spend over $9 billion on legal analytics technology by 2028. But what is legal analytics? Last year, we published an article on the ways that big law and big data are intersecting.

Data Analytics 73

Data Analytics Analytics Predictive Analytics Insurance 73

Smart Data Collective

SEPTEMBER 22, 2021

We have frequently talked about the benefits of using big data to make the most of your online marketing efforts. However, there are also a number of ways to use data analytics technology to execute your offline marketing strategies such as print marketing effectively as well. Saving Time & Efficiency.

Management 99

Management Cost-Benefit Big Data Data-driven 99

Smart Data Collective

MARCH 30, 2022

Analytics technology is taking the ecommerce industry by storm. Ecommerce companies are expected to spend over $24 billion on analytics in 2025. While there is no debating the huge benefits that analytics technology brings to the ecommerce sector , many experts are pondering what those actual benefits are.

Analytics 115

Analytics Cost-Benefit Testing Dashboards 115