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5 Product Strategy Consulting Tips for Data-Driven Marketing Campaigns

Smart Data Collective

Big data is extremely important in the marketing profession. billion on marketing analytics by 2026. A growing number of companies are using data analytics to better understand the mindset of their customers, provide better customer service , forecast industry trends and identify the ROI of various marketing strategies.

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Ethical Considerations with Data-Driven Employee Monitoring

Smart Data Collective

There are many reasons big data has become a double-edged sword for businesses. Many companies are using data analytics to monitor their employee productivity and other behavior. It can be even more beneficial than using big data for recruiting. This is an area where big data can help immensely.

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Five Proven Lead Generation Strategies to Merge with Data Analytics

Smart Data Collective

Data analytics is very important to the future of marketing. A growing number of marketers are using data analytics technology to optimize their lead generation models. One of the most important benefits of using data analytics is that it can improve AI algorithms. Are they responsive or not?

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Can Data Analytics Help with Choosing Reliable Event Organizers?

Smart Data Collective

Data analytics has become a very important element of success for modern businesses. Many business owners have discovered the wonders of using big data for a variety of common purposes, such as identifying ways to cut costs, improve their SEO strategies with data-driven methodologies and even optimize their human resources models.

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5 Ways B2B Companies Can Use Analytics for Pricing

Smart Data Collective

Analytics technology is very important for modern business. Companies spent over $240 billion on big data analytics last year. There are many important applications of data analytics technology. Analytics Can Be Essential for Helping Companies with their Pricing Strategies.

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Planet and Profit: Reshaping Business Priorities for Good

Cloudera

Driven by the rapid convergence of changing circumstances, data, automation and Artificial Intelligence (AI), businesses today have to contend with a whirlwind of internal and external pressures. Eight in ten knowledge workers (80%) say they feel comfortable taking on a new job role due to AI/ML/Data Analytics job roles.

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Digital Twin Use Races Ahead at McLaren Group

CIO Business Intelligence

The company is applying winning insights from rapid, data-driven, evolutionary models versus relying on engine speed and aerodynamics alone to win races. Like professional basketball, industrial-scale farming, national politics, and global merchandising, auto racing has become a data science. Using Data to Generate Simulations.