Smart Data Collective

NOVEMBER 2, 2022

Big data technology has changed the future of marketing in a multitude of ways. A growing number of organizations are leveraging big data to get higher ROIs from their organic and paid marketing campaigns. As a result, companies around the world spent over $52 billion on data-driven marketing solutions in 2021.

Marketing 137

Marketing Big Data Data-driven Sales 137

Smart Data Collective

JANUARY 9, 2022

However, despite the benefits big data provides, companies that are using it are in the minority. Only 30% of companies have a well-defined data strategy. An even smaller number of companies have a data strategy that is supported by the company leadership. They will be more likely to invest in it.

Big Data 136

Big Data Data Analytics Advertising Analytics 136

Smart Data Collective

JULY 20, 2022

A growing number of businesses use big data technology to optimize efficiency. However, companies that have a formal data strategy are still in the minority. Only 32% of executives have officially laid out a data strategy to drive their organization. Monitor Markets for Profitability.

Data-driven 125

Data-driven Optimization Big Data Data Strategy 125

Smart Data Collective

MARCH 2, 2023

It helps companies operate more efficiently, tap larger markets of customers, and solve some of their most complex challenges. In 2023, big data Is no longer a luxury. One survey from March 2020 showed that 67% of small businesses spend at least $10,000 every year on data analytics technology.

Big Data 82

Big Data Uncertainty Risk Data mining 82

Smart Data Collective

MAY 10, 2022

Data analytics technology is rapidly becoming a more integral part of many company cultures. According to the 2021 State of Data Maturity Report, 32% of companies have formal data strategies. Data analytics serves many different purposes. Data analytics can help them bridge that gap.

Data Analytics 132

Data Analytics Analytics Big Data Data-driven 132

Smart Data Collective

SEPTEMBER 20, 2023

Big data technology has been a huge gamechanger for countless companies in every sector. Around 60% of companies rely heavily on data analytics technology to meet their goals. However, despite, the many benefits of big data technology, many companies still have difficulty implementing it properly.

Data-driven 105

Data-driven IT Big Data Management 105

Smart Data Collective

FEBRUARY 20, 2022

One survey published on CIO found that less than a third of companies have reported that big data has buy-in from top executives. If you are running a business that has not yet adapted a data strategy, you should keep reading. You will get a better sense of the reasons that you should make investing in big data a top priority.

Big Data 112

Big Data Management Finance Data-driven 112