Smart Data Collective

NOVEMBER 2, 2022

Big data technology has changed the future of marketing in a multitude of ways. A growing number of organizations are leveraging big data to get higher ROIs from their organic and paid marketing campaigns. The Fintech sector is among those most reliant on data-driven marketing.

Marketing 137

Marketing Big Data Data-driven Sales 137

Smart Data Collective

FEBRUARY 20, 2022

One survey published on CIO found that less than a third of companies have reported that big data has buy-in from top executives. If you are running a business that has not yet adapted a data strategy, you should keep reading. You will get a better sense of the reasons that you should make investing in big data a top priority.

Big Data 111

Big Data Management Finance Data-driven 111

Smart Data Collective

AUGUST 21, 2019

One study found that the value of big data in this sector was worth $3.45 Big data is especially important in the eCommerce industry, since the market is digital. Smart marketers will look at ways to utilize it. Big data is going to be even more important for companies selling digital products online.

Big Data 78

Big Data Sales Marketing Predictive Analytics 78

Sisense

NOVEMBER 26, 2019

Analytics and business intelligence (BI) are no longer the province of a handful of specialized experts. But that’s just the beginning of how data can transform your business and help you succeed. Every company is becoming a data company. Drive ROI from your data — wherever it is.

Digital Transformation 93

Digital Transformation Data-driven ROI Software 93