Smart Data Collective

SEPTEMBER 8, 2020

You can see how big data and AI are being utilized by the most astute CBD marketers. Whether it’s online shopping, virtual learning or even local and retail businesses taking their efforts online, it’s always important to see what niche markets are doing best and what’s making them thrive over others.

Data-driven 110

Data-driven Marketing Big Data Advertising 110

Rocket-Powered Data Science

MARCH 19, 2019

A better prescription for business success is for our organization to be analytics – driven and thus analytics-first , while being data -informed and technology -empowered. Analytics are the products, the outcomes, and the ROI of our Big Data , Data Science, AI, and Machine Learning investments!

Analytics 193

Analytics Metrics Data-driven Machine Learning 193

Smart Data Collective

FEBRUARY 20, 2022

One survey published on CIO found that less than a third of companies have reported that big data has buy-in from top executives. If you are running a business that has not yet adapted a data strategy, you should keep reading. You will get a better sense of the reasons that you should make investing in big data a top priority.

Big Data 112

Big Data Management Finance Data-driven 112

Smart Data Collective

JANUARY 27, 2022

More businesses than ever are transitioning to data-driven business models. Research has shown that companies with big data strategies are 19 times more likely to become profitable. Unfortunately, some businesses have made poor decisions when instituting a data strategy. In the world of IT, change is constant.

Optimization 106

Optimization IT Big Data Cost-Benefit 106

Smart Data Collective

JULY 26, 2023

Nevertheless, many companies have been reluctant to Harvard Business Review reports that only 30% of businesses have a data strategy. However, companies with data strategies are far more successful than those without. Companies using big data reportedly have 115% higher ROIs.

Data-driven 75

Data-driven Management Sales Big Data 75

Cloudera

AUGUST 22, 2021

This makes it tougher to understand the app dependencies and accurately assess for feasibility, costs, implementation and ultimately generate ROI. Cloudera has been at the forefront of enterprise data for years. The solution across any cloud or data centre from edge to AI solves this challenge and is truly unique in the market. .

Cost-Benefit 105

Cost-Benefit Strategy IoT ROI 105

IBM Big Data Hub

DECEMBER 16, 2022

Their role has expanded from providing business intelligence to management, to ensuring high-quality data is accessible and useful across the enterprise. In other words, they must ensure that data strategy aligns to business strategy. But process and people can’t be ignored.

Enterprise 52

Enterprise Data Architecture Data-driven ROI 52

CIO Business Intelligence

OCTOBER 4, 2022

For the CIO to be successful with this, there needs to be a comprehensive strategy that extends far beyond simply deploying new technologies. Many CIOs are now working with an IT environment that can deliver a modern data strategy but are struggling to unlock the full potential.

Cost-Benefit 105

Cost-Benefit Strategy ROI Digital Transformation 105

Smart Data Collective

SEPTEMBER 29, 2022

OCR and Other Data Extraction Tools Have Promising ROIs for Brands. Big data is changing the state of modern business. A growing number of companies have leveraged big data to cut costs, improve customer engagement, have better compliance rates and earn solid brand reputations.

Data-driven 136

Data-driven Data Quality Optimization Insurance 136

TDAN

AUGUST 6, 2019

Marketers can use every piece […]. Consider that in 2019, one Internet minute is equivalent to 300,000 Instagram scrolls, 1 million Facebook logins, $1 million spent online, over 40 million messages sent, and almost 4 million Google searches.

Marketing 58

Marketing Measurement ROI Data Strategy 58

CIO Business Intelligence

JUNE 5, 2023

While point solutions can be very effective for solving a specific data process and can provide quick time to value, be wary of the data integration tax you’ll have to pay later. Establish strong governance with standards for data formats and structures across the organization. Another factor to consider is risk.

Data Integration 52

Data Integration ROI Risk Finance 52

Smart Data Collective

SEPTEMBER 4, 2020

Big data is becoming increasingly important in business decision-making. The market for data analytics applications and solutions is expected to reach $105 billion by 2027. However, big data technology is only a viable tool for business decision-making if it is utilized appropriately. You need to take the preceding steps.

Data-driven 86

Data-driven Big Data Metrics Strategy 86

FineReport

DECEMBER 11, 2019

Pay attention to the profound influence of social media on consumer behavior; present new consumer behavior characteristics in the new network environment; analyze new hotspot marketing and consumption events. – Data Divination: Big Data Strategies. Big data is changing our world.

Big Data 98

Big Data Statistics Experimentation Data Strategy 98

CIO Business Intelligence

NOVEMBER 2, 2023

Rapid advancements in artificial intelligence (AI), particularly generative AI are putting more pressure on analytics and IT leaders to get their houses in order when it comes to data strategy and data management. Ultimately, is the data fresh? That’s more important,” Aytay says.

Data Strategy 137

Data Strategy Strategy Sales Data Governance 137

Anmut

MARCH 22, 2023

Data maturity models are a crucial step for any organisation looking to improve their data, informing if your current data practices are helping, or holding back, your business. ? Organisations that reach the highest stage of data maturity achieve a market value increase of up to 500%, compared to lower maturity organisations.

Measurement 52

Measurement Modeling Data Quality Data Governance 52

BizAcuity

MAY 16, 2022

Data allowed Guinness to hold their market dominance for long. Now, businesses, regardless of the industry, are leveraging data and Business Intelligence to stay ahead of the competition. We get critical business insights based on how well we leverage our business data. So, make sure you have a data strategy in place.

Business Intelligence 52

Business Intelligence Data mining Visualization Data Lake 52

Smart Data Collective

NOVEMBER 30, 2020

Automation is a growing market throughout the world. Data automation, in particular, can offer some tremendous benefits. Understanding the Phenomenal Benefits of Data Automation. Could big data automation be a viable option for your company as well?

Big Data 83

Big Data Data Lake ROI Marketing 83

Smart Data Collective

OCTOBER 21, 2020

The concept of email marketing predates the big data phenomenon by at least 20 years. However, data-driven insights have clearly played a profound role in the future of email marketing. Companies need to find new ways to use big data to embrace new email strategies.

Data-driven 79

Data-driven Big Data Metrics Machine Learning 79

datapine

JANUARY 24, 2021

Or even better: “Which marketing campaign that I did this quarter got the best ROI, and how can I replicate its success?”. These key questions to ask when analyzing data can define your next strategy in developing your company. As Data Dan reminded us, “did the best” is too vague to be useful. Giving the most ROI?

IT 317

IT Statistics KPI Data-driven 317

Anmut

MARCH 24, 2022

The definition of data landscape differs depending on the context and who you ask. There are three common ways to look at and define the “data landscape”: Some people use the term to describe the ever-growing $157 billion-plus global data management market, with a heavy emphasis on navigating the complex world of data technology.

ROI 52

ROI Measurement Data-driven Data Transformation 52

Smart Data Collective

NOVEMBER 24, 2020

Big data is central to the success of modern marketing strategies. Today, more than ever, companies need to find more innovative ways to leverage data analytics to create a competitive edge in an everchanging landscape. One of the most important, yet overlooked, benefits of data is with scheduling.

Marketing 103

Marketing Optimization Strategy Big Data 103

Anmut

NOVEMBER 10, 2020

In a break from tradition, markets are now punishing the companies who lack sustainable investment goals. The market capitalisation of ExxonMobil, who remain staunch in their fossil-fuel commitments, was recently overtaken by NextEra’s, the world’s largest wind and solar provider. Giving customers the data they value.

Forecasting 52

Forecasting Data-driven Advertising ROI 52

bridgei2i

NOVEMBER 3, 2021

What advice would you give these companies when it comes to adopting AI solutions with an ROI lens? [12:57] Aditya: If I have to advise the companies about the technological solution, I’d advise, , one thumb rule that do not look at the solution from the typical ROI lens. and data strategy. Transcript Transcript.

Manufacturing 52

Manufacturing Enterprise ROI Digital Transformation 52

Smart Data Collective

MARCH 18, 2020

Big data is changing the direction of small and medium sized businesses. They can use big data for many purposes. However, the value of their big data strategies will vary considerably. Using big data to get a better understanding of your customers is important. Pillars of a Solid Customer Data Strategy.

Data mining 100

Data mining Big Data Sales Data Strategy 100

Smart Data Collective

AUGUST 21, 2019

One study found that the value of big data in this sector was worth $3.45 Big data is especially important in the eCommerce industry, since the market is digital. Smart marketers will look at ways to utilize it. Big data is going to be even more important for companies selling digital products online.

Big Data 78

Big Data Sales Marketing Predictive Analytics 78

Cloudera

NOVEMBER 25, 2021

User cases within healthcare and industrial IoT management are also rising as organisations seek greater understanding of customers by drawing on multiple data sources to support marketing personalisation to reduce churn. . We are also seeing productivity increase, lower total cost of ownership and higher ROI.

Machine Learning 90

Machine Learning IoT Risk ROI 90

Anmut

APRIL 6, 2022

Here’s an example: Your customer data set , sales history data set , and service records are all collections of useful data elements. If you replace ‘asset’ with ‘data asset’ in the previous sentence, the notion of treating data as an asset makes perfect sense. Evaluate the condition of your data.

Cost-Benefit 52

Cost-Benefit ROI Sales Data-driven 52

CIO Business Intelligence

NOVEMBER 29, 2022

By George Trujillo, Principal Data Strategist, DataStax Innovation is driven by the ease and agility of working with data. Increasing ROI for the business requires a strategic understanding of — and the ability to clearly identify — where and how organizations win with data. Data Management

Data Architecture 111

Data Architecture Data Integration IoT Strategy 111

Sisense

NOVEMBER 26, 2019

To be sure, data analysts will always be a core part of any company’s data strategy, but frontline business users need to be empowered with tools that allow them to perform ad hoc analyses and make smarter decisions based on their unique needs, regardless of technical skill. Every company is becoming a data company.

Digital Transformation 93

Digital Transformation Data-driven ROI Software 93

Alation

MARCH 21, 2023

What types of data are collected? With data analytics , travel organizations can gain real-time insights about customers to make strategic decisions and improve their travel experience. Data-driven marketing Using historical customer data, companies can market travel deals or pricing based on people’s known interests and needs.

Data Analytics 52

Data Analytics Analytics Data-driven Big Data 52

IBM Big Data Hub

MARCH 26, 2024

Have the sustainability goals evolved in response to recent regulation or market shifts? How aligned is the sustainability strategy to the business strategy? The study found organizations that successfully embedded sustainability approached the data usability challenge through a firmer data foundation and better data governance.

Measurement 60

Measurement Metrics Strategy Reporting 60

Data Insight

APRIL 15, 2019

Data is fast becoming the new oil of the 21st century for businesses yet, despite there being so much information about it readily available, Kiwi businesses still have a way to go in terms of realising its full power and making it central to their business strategy.

Data-driven 40

Data-driven Strategy ROI Data Strategy 40

DataKitchen

JUNE 24, 2021

Ryan Chapin explained that at GE Aviation the main products such as jet engines generated tons and tons of data. GE’s goal was to leverage this data to drive faster turnaround times and quicker speed to market. “GE Before we jump into a methodology or even a data strategy-based approach, what are we trying to accomplish?

ROI 211

ROI Metrics Measurement Cost-Benefit 211

Sisense

JANUARY 21, 2021

Your competitors may already have implemented a data strategy for their consumers. Data is today’s differentiator. If your competition still hasn’t become attuned to the importance of data, weave together a narrative about how data access has impacted other industries. Your company needs to catch up or die.

Analytics 95

Analytics Dashboards Data-driven ROI 95

Rocket-Powered Data Science

OCTOBER 6, 2023

Here are a few business examples of this type of prescriptive analytics: Which marketing campaign is most efficient and effective (has best ROI) in optimizing sales? Which pricing strategies lead to the best business revenue? of organizations report having established a data-driven organization.”

Business Analytics 157

Business Analytics Prescriptive Analytics Analytics Diagnostic Analytics 157

InsightOut

OCTOBER 15, 2021

Data empowers employees and other stakeholders to make decisions and take actions that drive value for the company. This implies that their data strategy must include a detailed needs analysis of the stakeholders.

Dashboards 52

Dashboards Key Performance Indicator Digital Transformation Metrics 52

Occam's Razor

APRIL 29, 2013

It turns out that Marketers, especially Digital Marketers, make really silly mistakes when it comes to data. Small data. In the last couple months I've spent a lot of time with senior level marketers on three different continents. Many used some data, but they unfortunately used silly data strategies/metrics.

Marketing 166

Marketing Metrics Advertising Measurement 166